ABA Business Series: Benefits as Your Unique Differentiator

Webinar | Mar 20 | 2 p.m. Eastern
The ABA Business Series are short webinar sessions tailored to ABA member challenges, delivering actionable insights in a concise format.
Speaker: Brent Heurter
March 20, 2025
2:00 – 2:30 p.m. Eastern
Session Info
Stand out in today’s competitive marketplace by transforming your benefits strategy into a unique differentiator. This engaging webinar will explore how to position your company as a top employer while making the most of resources available exclusively to ABA members.
What You’ll Learn:
- Benefits as Your Unique Differentiator: Use your benefits package to shine in a crowded marketplace.
- Best-in-Bus Awards: Tips for showcasing your organization as an employer of choice and earning recognition.
- Free and Low-Cost Benefits: Unlock exclusive resources and cost-saving options available to ABA members.
- Engaging Benefits Communications: Learn to create simple, effective messaging to boost employee awareness and appreciation.
Discover actionable strategies to attract and retain top talent while elevating your company’s reputation, and practical insights and actionable strategies for transforming your approach to employee benefits.

Your Speaker
Brent Heurter
ABA Healthcare Benefits
Brent Heurter is the CEO of Healthy Halo Insurance Services and the exclusive employer benefit advisor for the American Bus Association, known as ABA Healthcare Benefits.
With over 36 years of industry experience, Brent has worked with over 1,000 small to medium-sized businesses, helping them take control of their healthcare benefits with innovative and cost-effective solutions.
Through his partnership with the American Bus Association, Brent and ABA Healthcare Benefits provide members access to comprehensive and affordable health benefit plans. These tailored solutions lead to happier and healthier employees and improve recruitment and retention by offering competitive benefits packages that stand out in the marketplace. Brent’s work ensures businesses can attract top talent while keeping turnover low, creating a more stable workforce.
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