Driving Force Council
Driving Force focuses on driver recruitment, talent development, and industry retention strategies to support member businesses and our workforce of the future.
Resources
Your Hub for Industry Growth
Discover resources that drive the group travel industry forward, from workforce development to operational support.
Workforce Development
Preparing Today’s Workforce for Tomorrow
From training to recruitment, we offer the tools and expertise to help members build a skilled, sustainable workforce.
Travel Unity
ABA members can access Travel Unity’s Individual Certificate program to develop the necessary skills to engage a broader and more diverse audience.
Bus Operations
Tools for Safe, Reliable Operations
Our bus operations resources support businesses in meeting the highest standards of safety, compliance, and customer care.
Research
Data that Powers Progress
From economic impact studies to market trends, our research provides the insights that shape strategies, guide policy, and strengthen the industry’s future.
2025 Motorcoach Industry Size and Scope
Executive Summary About the Report The 2025 Motorcoach Census explores the size and activity of the motorcoach transportation service industry in the United States and Canada in the calendar year […]
2024 Economic Impact of Motorcoach Group Travel in the United States
Executive Summary About the Report This detailed economic impact analysis quantifies the economic role of motorcoach group travel. The national and state reports examine direct spending impacts, total economic impact, […]
Motorcoach Quarterly Sales Data in the U.S. and Canada
Every quarter, the American Bus Association Foundation surveys the major motorcoach manufacturers who sell vehicles in the United States and Canada. Access our historical sales data through the links below. […]
Upcoming Events & Webinars
Women In Buses Fly-In
This event begins with a reception on June 24, followed by a full day on the Hill on June 25.
Jun
25
Advance Border Notifications for Bus Passengers: World Cup 2026
Info for all group tourism stakeholders to inform and prepare with new processes ahead of the anticipated increase in cross-border travel.
May
14
2026 BISC/BusMARC Summer Summit
Aug 10-12, 2026. Where bus and motorcoach professionals come to sharpen the systems that protect people, strengthen performance, and keep companies moving forward.
Aug
10
Get Access to Even More Tools
Become a member today and get the tools, training, and connections you need while helping protect and grow the motorcoach and group travel industry.
