Hispanic Council

Expanding access and growth for your business in the Hispanic market

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A logo for the American Bus Association Hispanic Council.

HC Overview

The Hispanic Council (HC) connects and advocates for Hispanic motorcoach operators, business owners, travel professionals, and others serving the Hispanic group travel market.

Through direct engagement with industry leaders, government agencies, and peers, the Council helps members navigate complex operational challenges. Members share their insights on topics ranging from border crossings and regulatory requirements to workforce development and business growth.

HC gives members a place to work through real-world challenges together, helping them navigate day-to-day operations more effectively.

Council Resources

Hispanic Council Mission, Goals, & Leadership

To advocate for Hispanic motorcoach operators and create greater access to opportunity, resources, and industry influence.

Four priorities guide the Council’s work:

  • Strengthen Industry Representation and Access: Advocate for Hispanic motorcoach operators while connecting members with the agencies, regulators, and other decision-makers that impact their business.
  • Support Business Growth in the Hispanic Market: Create opportunities for operators to expand services, reach new customers, and grow within a rapidly evolving market.
  • Address Workforce and Operational Challenges: Share insights and strategies related to hiring, compliance, and workforce development, including language and certification requirements.
  • Build a Stronger Network Through Peer Collaboration: Foster relationships where members exchange knowledge, share experiences, and support one another’s success.

Chair: Bill Torres, DC Trails

Vice Chair: Jose Luis Moreno, Transcor Data Systems (TDS)

“The Hispanic motorcoach community is a powerful force in transportation. Our members connect, advocate, and grow together with leaders shaping the road ahead.”

Latino man in blue suit and tie stands in front of the US Capitol building. Jose Luis Moreno

“​​Being part of the Hispanic Council means building connections, supporting one another, and creating more opportunities for Hispanic professionals in the motorcoach industry.”

Bill Torres

Upcoming HC Events

The latest events of interest to HC members.

Modernizing Recruitment: Compete for Top Talent Like a Pro

Discover the inside strategies of world-class recruiting teams and learn how to attract top-tier talent—even without the budget of industry giants.

Free | 2:00 pm EDT | Virtual

View Event
Jul
08

Mastering the Talent Puzzle: 3 Immutable Secrets to Recruiting Success

Hiring exceptional talent is the universal key to business success. Learn proven methods and tactics to enhance your ability to attract, recruit, and retain top talent.

Free | 2:00 pm EDT | Virtual

View Event
Jul
15

HC News

The latest news for the Council and ABA members.

National Park Service Expands Recreation.gov Advance Purchase Options for Commercial Tour Operators

Site to make it easier for commercial tour operators to expedite park entrance fees and passes for clients The National Park Service (NPS) has announced new Recreation.gov features that make […]

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ABA-led Coalition Supports Great American Outdoors Act

Last week, the American Bus Association led a coalition letter of industry partners, including the International Inbound Travel Association (IITA), National Tour Association (NTA), and U.S. Travel Association (USTA), to […]

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Why “America’s Roads Rely on You” Matters for Every Driver

A national reminder that safer roads depend on all of us If you drive a car, ride a bike, walk near traffic, or travel by bus, this message is for […]

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