Hispanic Council

Expanding access and growth for your business in the Hispanic market

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A logo for the American Bus Association Hispanic Council.

HC Overview

The Hispanic Council (HC) connects and advocates for Hispanic motorcoach operators, business owners, travel professionals, and others serving the Hispanic group travel market.

Through direct engagement with industry leaders, government agencies, and peers, the Council helps members navigate complex operational challenges. Members share their insights on topics ranging from border crossings and regulatory requirements to workforce development and business growth.

HC gives members a place to work through real-world challenges together, helping them navigate day-to-day operations more effectively.

Council Resources

Hispanic Council Mission, Goals, & Leadership

To advocate for Hispanic motorcoach operators and create greater access to opportunity, resources, and industry influence.

Four priorities guide the Council’s work:

  • Strengthen Industry Representation and Access: Advocate for Hispanic motorcoach operators while connecting members with the agencies, regulators, and other decision-makers that impact their business.
  • Support Business Growth in the Hispanic Market: Create opportunities for operators to expand services, reach new customers, and grow within a rapidly evolving market.
  • Address Workforce and Operational Challenges: Share insights and strategies related to hiring, compliance, and workforce development, including language and certification requirements.
  • Build a Stronger Network Through Peer Collaboration: Foster relationships where members exchange knowledge, share experiences, and support one another’s success.

Chair: Bill Torres, DC Trails

Vice Chair: Jose Luis Moreno, Transcor Data Systems (TDS)

“The Hispanic motorcoach community is a powerful force in transportation. Our members connect, advocate, and grow together with leaders shaping the road ahead.”

Latino man in blue suit and tie stands in front of the US Capitol building. Jose Luis Moreno

“​​Being part of the Hispanic Council means building connections, supporting one another, and creating more opportunities for Hispanic professionals in the motorcoach industry.”

Bill Torres

Upcoming HC Events

The latest events of interest to HC members.

The Relatability Index

In a noisy digital world, relatability is your competitive edge, and it’s teachable. Turn presence into power and lead with authenticity. Sponsored by the New Jersey Office of Travel and Tourism

Free | 2:00 pm EDT

View Event
May
27

Defending Your Workplace: Navigating the New Legal Labyrinth of Employment Retaliation

Sponsored by the New Jersey Office of Travel & Tourism. Louis Lessig discusses employee retaliation through the lens of travel and transportation.

Free | 2:00 pm EDT | Virtual

View Event
Jun
10

HC News

The latest news for the Council and ABA members.

House Highway Bill Includes Major Motorcoach Provisions and Opportunities for Further Action

The newly released proposal includes several major provisions that benefit the private motorcoach and group travel industries. The House Transportation & Infrastructure Committee’s newly released surface transportation reauthorization proposal — […]

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Supreme Court Ruling Reinforces That Safety Must Lead Every Carrier Selection Decision

“Safety is not a checkbox.” The American Bus Association (ABA), the leading voice in North America’s charter bus, motorcoach, group travel and tourism industries, says the Supreme Court’s unanimous decision in Montgomery […]

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Supreme Court Ruling Creates an Opening for the Professional Motorcoach Industry 

The lesson from Montgomery is simple: when transportation is arranged, safety must come first. The Supreme Court’s decision in Montgomery v. Caribe Transport II, LLC matters to the motorcoach industry because it reinforces […]

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