Opening Roads for the Businesses that Move People
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About Us
We unite operators and their partners to create a thriving, connected and informed group travel industry.
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541K+
Jobs Across the U.S.
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600M+
Annual Trips in 2023
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$28B+
Total Industry Wages & Benefits
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2K+
Operator & Partner ABA Members
Serving Our Members
We drive progress across the group travel industry by advocating for smart policies, raising safety and service standards, developing skilled talent, and fostering powerful connections that move businesses forward.
Elevating Standards
Developing Talent
Connecting the Industry
Industry News
GNEMA Hosts Successful 2026 Spring Meeting & Sponsor Appreciation Dinner in the Catskills
“Bringing our members together is always a highlight. These meetings create space for real conversations, stronger connections, and continued collaboration across our industry.” Patricia Cowley, Executive Director of GNEMA The […]
“Greater Myrtle Beach Collaborative” Unveiled as Enterprise Identity for Myrtle Beach Area Chamber, Visit Myrtle Beach and Affiliated Organizations
Restructuring establishes unified approach to better serve region. The Greater Myrtle Beach Collaborative has officially launched as the new enterprise identity established to enhance the efforts of the Myrtle Beach […]
Why Cultural Heritage Tourism Matters More Than Ever for Group Travel
Cultural and heritage tourism is no longer a niche add-on The 2026 Heritage & Cultural Tourism Conference in Sitka, Alaska, made one thing plain: Cultural and heritage tourism is no […]
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Your Connection to the Group Travel Industry Awaits
Become a member today and get the tools, training, and connections you need while helping protect and grow the motorcoach and group travel industry.
Industry Events
Lights, Camera, Convert: Mastering On-Camera Presence for Business Impact
Session Information Video is your brand’s handshake. Whether you’re on Zoom, YouTube, or your company’s homepage, how you show up matters. Kerry Barrett, veteran news anchor and video coach, teaches […]
May
13
The Relatability Index
In a noisy digital world, relatability is your competitive edge, and it’s teachable. Turn presence into power and lead with authenticity.
May
27
ABA Tour Operator Meeting
ABA’s quarterly discussion with tour operators on advocacy items of interest to the industry.
May
14