Opening Roads for the Businesses that Move People
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About Us
We unite operators and their partners to create a thriving, connected and informed group travel industry.
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541K+
Jobs Across the U.S.
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600M+
Annual Trips in 2023
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$28B+
Total Industry Wages & Benefits
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2K+
Operator & Partner ABA Members
Serving Our Members
We drive progress across the group travel industry by advocating for smart policies, raising safety and service standards, developing skilled talent, and fostering powerful connections that move businesses forward.
Elevating Standards
Developing Talent
Connecting the Industry
Industry News
Tourism Veteran Leon Downey Announces Retirement
Industry leader’s career spans 38 years in local and state tourism. Pigeon Forge Department of Tourism Executive Director Leon Downey will retire next month. Downey has served in his current […]
Grapevine CVB Welcomes Tara Hippensteel as Leisure & International Sales Manager
The Grapevine Convention & Visitors Bureau is pleased to announce the addition of Tara Hippensteel as Leisure & International Sales Manager, bringing extensive experience and industry relationships to the team. […]
GNEMA Hosts Successful 2026 Spring Meeting & Sponsor Appreciation Dinner in the Catskills
“Bringing our members together is always a highlight. These meetings create space for real conversations, stronger connections, and continued collaboration across our industry.” Patricia Cowley, Executive Director of GNEMA The […]
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Your Connection to the Group Travel Industry Awaits
Become a member today and get the tools, training, and connections you need while helping protect and grow the motorcoach and group travel industry.
Industry Events
2026 BISC/BusMARC Summer Summit
Aug 8-10, 2026. Where bus and motorcoach professionals come to sharpen the systems that protect people, strengthen performance, and keep companies moving forward.
Aug
10
Lights, Camera, Convert: Mastering On-Camera Presence for Business Impact
Learn how to grab attention and keep it, without sounding rehearsed. Perfect for leaders, entrepreneurs, and sales teams ready to convert viewers into believers.
May
13
The Relatability Index
In a noisy digital world, relatability is your competitive edge, and it’s teachable. Turn presence into power and lead with authenticity.
May
27