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Insider Exclusive: How to Conquer Service Marketing Strategies
Marketing a service can be a very challenging yet important task. Unlike a tangible product, services don’t have a physical existence and are unique every time.
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Insider Exclusive: Student Travel: Attracting Young Faces to Old Places
Find out how Destination Cleveland is marketing to attract students—and bringing adults back as well.
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How to Win Overseas Customers
You don’t want to miss this Insider Exclusive! We’ve interviewed three ABA members (each representing different segments of the travel industry) on how they successfully market to overseas customers, and their advice is enlightening.
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Getting That All-Important Lead
At the Pennsylvania Bus Association Marketplace in March, Jeanne R. Hart, tour and travel sales manager at Gateway Gettysburg hotels, shared best practices for getting that important lead—and what to do next. Learn from her expertise.
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Insider Exclusive: How to Navigate TripAdvisor
Mike Vescio, tour and travel sales manager at ABA member Discover DeKalb Convention & Visitors Bureau, explains the role TripAdvisor plays in the travel and tourism industry. Master how to get and keep those good customer reviews.
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Insider Exclusive: Marketing Your Business to Senior Customers
Seniors are traveling now more than ever. They are tech-savvy, active, and ready to spend money on hobbies and entertainment. Learn how to successfully market to this powerful segment of the population.
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Insider Exclusive: The Strategic Plan: Why Every Business Needs One
You would never consider building a home or commercial building without first developing architectural plans, would you? Or leave for a trip without planning your lodging and packing accordingly? ? Yet many business owners and managers run their businesses without
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Insider Exclusive: Online Marketing Trends Tour Operators Should Watch (Part 2)
Last week, we highlighted two online marketing trends: video content ideas and creating authentic online interactions. In Part 2, we’ll take a look at partnering with micro-influencers, using smarter email marketing and optimizing for voice searches.
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Insider Exclusive: 3 Branding Exercises for Every Business Owner
What’s in a brand, and how does your company’s brand measure up? Here are three fun, engaging, and insightful exercises you and your team can perform today to help define your brand.
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Building Brand Equity: Insider Exclusive
Developing a strong brand is much more than a logo—it’s about what your customers think and feel about your product, and it’s about what keeps them coming back for more. This brand equity can be built through identity, positioning/strategies, and
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