Road to Recruitment: Strategies for Driver Hiring and Retention | American Bus Association

Road to Recruitment: Strategies for Driver Hiring and Retention

Webinar | July 8, 2025 | 2 PM ET

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Attracting, Hiring and Retaining Drivers, 3 magic words. As motorcoach operators, our drivers are our ambassadors, so in recruiting great ones we are building a next-generation workforce to protect our company, represent our brand and ultimately drive our business forward.

Let’s face it, the way you attract, hire and retain drivers has probably changed dramatically over the past five years. Truth is, the way you hire will continue to evolve; especially as the next generation of talent becomes the future of your business.
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In an industry such as ours, it can be difficult, time-consuming, and expensive to discover and recruit new drivers and other essential employees. Understanding what candidates these days look for in career and work culture and developing new recruitment and retention strategies is vital to your future success.

Key takeaways from this presentation will include: (1) Establishing a complete process (2) Creating a culture of Attraction and Retention (3) Moving through the recruitment process with speed and transparency.

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The American Bus Association serves a thriving industry that provides nearly 600 million passenger trips annually on charters, tours, scheduled service, and shuttles. Membership in ABA includes motorcoach operators, tour operators, tourism-related organizations, and products and service suppliers.

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