Advancing Participation & Access in Outdoor Recreation Through Better Data | American Bus Association

Advancing Participation & Access in Outdoor Recreation Through Better Data

Virtual | Jun 26 | 2 p.m. ET

An ORR member and partner workshop, which ABA is a partner.

Join the Outdoor Recreation Roundtable for a dynamic, solutions-focused workshop to deepen our understanding of participation and access data in outdoor recreation and transform that understanding into action through strategic discussions and the sharing of best practices.

As the outdoor industry grows and evolves, so must our data strategies. This workshop offers a rare opportunity for cross-sector peers to share challenges, identify common needs, and explore best practices for collecting, interpreting, and
applying data that drives both business outcomes and prioritizes increasing access to and participation in outdoor recreation.

Together, we will tackle key questions:

  • How can we improve the accuracy and integrity of participation/access data?
  • Where are the blind spots in our reporting—and how do we fix them?
  • What does an effective and inclusive data infrastructure look like for our industry?
  • How do we use this data to drive participation and policy forward?

To register, please email atariq@recreationroundtable.org and mention you are an ABA member organization.

The American Bus Association serves a thriving industry that provides nearly 600 million passenger trips annually on charters, tours, scheduled service, and shuttles. Membership in ABA includes motorcoach operators, tour operators, tourism-related organizations, and products and service suppliers.

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