TSNN: Need Ideas for Giving Back? Look No Further than These Organizations

Need Ideas for Giving Back? Look No Further than These Event Organizations
Trade Show News Network
Lisa Plummer Savas
Feb. 27, 2019

ABA was recently recognized by the Trade Show News Network for our ABA Gives Back Program.

Myriad event-related companies and organizations are demonstrating their cultures of compassion by donating their time, money and energy to causes that make a difference. Here are four carrying out initiatives that might just inspire your own CSR programming.

American Bus Association Helps Equine Workers at Famed Racetrack

When the American Bus Association returned to Louisville, Kentucky, for its 2019 ABA Marketplace, held Jan. 26-29 at Kentucky International Convention Center, the association brought more than 3,500 tour operators, suppliers and exhibitors to the Southern city — it also brought a lot of heart. 

ABA Gives Back is a program that encourages donations throughout the convention to benefit a local nonprofit organization. Donations are made through various purchases on the showfloor and at the popular ABA Gives Back evening event. 

This year’s benefits went to Backside Learning Center, a non-profit organization that builds community and enriches the lives of equine workers and their families at the famous Churchill Downs racetrack.

Created in 2007 to deliver a positive economic impact as well as a social impact in its host communities, this annual charitable campaign has so far raised more than $347,000 for local charities.

At 2019 ABA Marketplace, attendees had access to unique donation opportunities and events throughout the show, culminating in an event at the Kentucky Derby Museum boasting more than 2,000 attendees. 

Opportunities to help raise money for the Backside Learning Center through various purchases and activities included:

           • Commemorative Evan Williams bourbon bottles

           • Souvenir ABA mint julep cups

           • Local Louisville vendor area on the show floor

           • Raffle to win 2019 Kentucky Derby tickets

           • A photo opportunity with jockey Pat Day

           • An opportunity to meet a thoroughbred racehorse

“We hope to put these donations toward a 12-passenger van to transport the students and adults offsite for educational opportunities and activities,” said Backside Learning Center Executive Director Sherry Stanley. “We are so thankful for all ABA and Louisville Tourism have done for us.”

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About the American Bus Association

The American Bus Association (ABA) is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.


Melanie Hinton, Vice President, Communications & Marketing, ABA
Office: (202) 218-7220
Email: .(JavaScript must be enabled to view this email address)