ABA’s Member Spotlight highlights how members are making a difference and how they have benefited from ABA membership. This is a great opportunity to get to know your fellow members and make connections that can help you and your business grow!
Name: Patti Lloyd, CTIS
Job Title/Position: Vice President of Sales
Company Name: Cape Cod Chamber of Commerce/CVB
City, State: Centerville, Mass. – Cape Cod
Motto: “Create a footprint and always be prepared for change.”
How did you first get involved in this industry? My parents owned restaurants in my college years, and I journeyed to Cape Cod the summer after graduation and never left. Early on I volunteered for the Cape Cod Chamber, Yarmouth Chamber and volunteered for many committees in the community. I ran restaurants and then joined the team at the Cape Cod Chamber/CVB in 2000.
What is your favorite part of the job? Meeting people, connecting with people and making the traveling public happy is the favorite part of my job.
Who has inspired you in your career? My parents inspired me to work hard, be honest, walk the walk, do the right thing and have fun while doing it! When I arrived on the Cape, Paul McBride, senior vice president and COO of the Red Jacket Resorts, took me under his wing. He was my sounding board and mentor until his death in 2010.
What has been the greatest challenge in your career? Staying the course and being positive helps me with any life or work issues that occur. Not enough time in the day and budget constraints have kept me up some nights too.
What’s one thing people would be surprised to know about you? Surprisingly, I am afraid of heights, escalators and cannot cook.
What is your favorite destination? Cape Cod is my favorite destination - it is my happy place.
What's been your favorite or most memorable moment of your career so far? My whole career has been memorable, rewarding and fun. So many memorable events in my career have made me smile and ponder, especially at trade shows and here on Cape Cod.
I met Tony Orlando at an ABA Marketplace and presented him with a Cape Cod t-shirt, he wore it instead of the ABA apparel that was given to him. ABA sponsored him to be at Marketplace. Tony lifted me up from the ground and proceeded to carry me through the trade show. Cheers and laughter rang out from my peers and I glanced around to see Peter Pantuso’s face - priceless. LOL!
Early on I sang in a dinner show created solely for bus groups. I would book the tours, waitress and then get on stage and sing. When I attended ABA in the early years, it was as an appointment getter and conversation starter - buyers never forgot Cape Cod! I would like to think it was because I was a great singer, but years later when I went to work for the Cape Cod Chamber/CVB, I realized Cape Cod is an iconic brand.
How do you spend your free time? Free time is spent walking, going to the beach and with my family.
What has ABA membership meant to you both personally and professionally? Being a member of ABA has been most rewarding. Our membership has been very beneficial and has kept Cape Cod on the radar. I have been involved as part of the Membership Committee, Editorial Board and the ABA Foundation Board of Governors. Volunteering every year at Marketplace registration enables me to meet so many wonderful folks. Tara Walton (Birmingham) and I met at registration years ago and we have forged a long-term, long-distance friendship that enables the cliché- same time next year!
The comradery, mentorship and friendships from all over the country are what makes ABA special. ABA’s Marketplace is huge and can be intimidating, but serious business and lots of fun happen under one roof and makes a great recipe for success. The staff and leaders at ABA have created a robust, energetic and changing approach for their members. ABA is an invaluable resource and well worth the dues we pay. Any membership is only as good as you put into it.