Insider Exclusive:  The Power of Old-School Advertising

Insider Exclusive:  The Power of Old-School Advertising

By Jim Moul   

It’s hard to believe that traditional advertising—advertising that doesn’t occur online but instead in print sources, television, radio, and similar outlets—is still quite effective when it comes to growing your business. Let’s take a look at some of the ways that traditional methods can be used to help boost your client numbers.

Direct Mail

You probably already have a mailing list that sends out promotional emails to clients. This list is also a great tool for direct-mail efforts. By sending direct mail to home addresses in the form of postcards, fliers, catalogues, or brochures, you’re connecting with potential clients in a physical way. You’re also spreading the word about your services! Here’s another idea: include coupons or vouchers along with direct-mail products to entice even more clients with impossible-to-ignore offers.

Television and Radio

Television and radio advertisement space can prove expensive, but it’s a highly effective way to grow your business and get a rush of new clients in your doors. Staggering numbers of people still listen to the radio—many tune in while driving to and from work—and most families watch television regularly!


Many people still have newspapers delivered to their homes. Taking out an advertisement in the local paper is an effective way to get the word out there about your business, and it’s inexpensive. Newspaper advertising offers the added benefit of promoting your business to a very specific area where you’re trying to drum up clientele.

Billboards and Banners

Is your business located in a key area next to a major road or just down the street from a main intersection? A billboard advertisement can be very effective for directing traffic to your facility. Banners hung up on your building’s outer wall or outdoor sign that advertise special promotions or discounts are more great ways to attract customers who may not notice your business otherwise.

Don’t make the mistake of thinking that traditional advertising is old-fashioned or obsolete—on the contrary, it’s still a great way to gain new clients of all ages. The power of tangible visual marketing cannot be understated. In fact, it’s one of the best methods for turning potential clients into paying customers!

Jim Moul is a freelance writer based on the East Coast.

About the American Bus Association

The American Bus Association (ABA) is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.


Melanie Hinton, Vice President, Communications & Marketing, ABA
Office: (202) 218-7220
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