Insider Exclusive: How to Identify, Develop, and Keep Top Talent

Insider Exclusive: How to Identify, Develop, and Keep Top Talent

Business Collective

Sarah Yeverovich is cofounder of Empowered Staffing, a Chicago-based recruiting agency that helps companies find the top talent they need. In this article, she offers advice to business owners on how to find and retain employees who are the perfect fit.

Find Out If Candidates Are Results-Driven

A good question to ask a potential employee is, “What is more important to you: giving 100 percent of your effort or the results?” You want the answer to be “results.”. Results are something concrete, while effort differs from person to person. The time spent or amount of effort put in by an employee does not matter. That is simply something that can help lead to the result.

Look for Team Players

Bring people to your team who understand that working in a team environment really helps both them and the company to grow. Everyone should be willing to help and better each other. Have an open-door policy that creates a high comfort level among everyone on the team. Being able to approach each other and owners alike makes us all more successful.

Invest in Training

Remember that training is a continuous process. It does not end in the first, second, or third month. There might be a lot of training at first, but the most successful people continuously train, which helps them learn and grow.

Provide Positive Reinforcements

To continuously invest in your culture, provide weekly and monthly incentives. You can do something as little as offer $15 gift cards to office lunches and parties. Create weekly goals for employees and teams. And once an individual reaches those goals, reward them. You can pitch bigger goals for the month and go on team outings. This helps with creating a more positive culture and a tighter team. Always give your team options and provide a survey to see what outing/event your team prefers.

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About the American Bus Association

The American Bus Association (ABA) is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.


Melanie Hinton, Vice President, Communications & Marketing, ABA
Office: (202) 218-7220
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