Insider Exclusive: 5 Ways to Grow Your Business Using LinkedIn

Insider Exclusive: 5 Ways to Grow Your Business Using LinkedIn

In today’s interconnected world, it’s no secret that having your business on social media platforms is necessary for maintaining exposure and obtaining growth. Although LinkedIn is primarily used to find jobs, it is at its core a social networking platform for business professionals. By networking on LinkedIn, you gain new contacts, get exposure for you and your business, and have an excellent platform for growing your business.

Here are five ways you can use LinkedIn to grow your business:  

Network Connections
To grow your business through LinkedIn, you must expand your network, and to do that, you must make connection requests. The connection request feature is valuable because it allows you to target the exact business professionals you want to reach. The more requests you make to connect with people, the more you will build your online presence.

The LinkedIn search feature is an excellent way to find your perfect prospect. For example, if you typically sell to tour operators or event planners in the travel industry, simply click on LinkedIn’s advance search. Enter the keywords “tour operators” or “event planner,” and then add filters for the specific people you want to reach. By doing this, you will be able to create a list of prospects to target.

LinkedIn Company Page
One of the best ways to grow your business is to set up a LinkedIn company page. Company pages allow you to expose potential prospects to your products and services, and they can help you expand your audience to people who are more likely to buy from you. You can add your blog, website, and other social media profiles on a LinkedIn company page, which will then enhance your online visibility and give prospects more opportunities to find your business.

Join Groups
One of the easiest ways to grow your business using LinkedIn is to join the groups of your target audience and listen to the conversations that are going on within those groups. Find out what the problems are and then become the solution. By doing this, you will become the go-to person in their industry based on that specific problem. This, in turn, will build your brand and give you the competitive advantage when the people in that industry are looking for a service provider.

Brand Awareness
The more active you are on LinkedIn as a business, the more brand visibility and potential business you will receive. In the world of LinkedIn, engagement is critical, so participate in discussions, publish high-quality content, and show off the expertise of your business. This type of involvement will draw attention and interest to your business.

These five easy ways to use LinkedIn will certainly help you grow your business.

Johnny Campbell, DTM, is an author and speaker who offers organizations a formula for productivity and profitability. To learn more about Campbell, visit

About the American Bus Association

The American Bus Association (ABA) is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.


Melanie Hinton, Vice President, Communications & Marketing, ABA
Office: (202) 218-7220
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