Driving Force: Promoting a Great Culture through Communication

Driving Force: Promoting a Great Culture through Communication

Overview and Objectives:

Effective communication plays a crucial role in employee satisfaction and retention. A well-rounded communication plan should provide job-related information, company updates, and opportunities for employee input. Utilize various communication channels, including in-person, video, email, and social media, to engage employees and foster a positive culture.

Key Steps:

1. Understand employee preferences and encourage two-way dialogue.

2. Actively listen, respond, and act on feedback.

3. Empower employees to share ideas and contribute to content creation.

4. Determine key information to highlight, such as company status, strategy, and industry news.

5. Choose the most effective communication methods for your company, such as meetings, video conferences, newsletters, email, and social media platforms.

6. Establish a communication frequency that suits your needs, ensuring regular updates and engagement.

By implementing a comprehensive communication plan, you can create a thriving culture where employees feel valued and connected.

To view the toolkit in its entirety, click here

About the American Bus Association

The American Bus Association (ABA) is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.


Melanie Hinton, Vice President, Communications & Marketing, ABA
Office: (202) 218-7220
Email: .(JavaScript must be enabled to view this email address)