AssociationsNow: Membership Pro Tip - Help Members Get Back to Business

Membership Pro Tip - Help Members Get Back to Business
Associations Now
By Lisa Boylan
July 28, 2021

A newsletter became a free marketing resource for one association’s members to help them reignite their businesses after a particularly difficult time for the travel industry.

The American Bus Association became a central hub for its travel industry members to connect with its tour operator members so they could get back to business after the long pandemic shutdown.

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About the American Bus Association

The American Bus Association (ABA) is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.


Melanie Hinton, Vice President, Communications & Marketing, ABA
Office: (202) 218-7220
Email: .(JavaScript must be enabled to view this email address)