ABA’s Marketplace to ‘Give Back’ in Louisville to the Michael J. Fox Foundation

ABA’s Marketplace to ‘Give Back’ in Louisville to the Michael J. Fox Foundation

When the more than 3,400 American Bus Association Marketplace delegates come to Louisville, Kentucky, January 9th-12th, 2016 they will also be “Giving Back” to the community. Each year, the Marketplace Advisory Committee selects a deserving non-profit to raise money and awareness of its cause. Since Marketplace 2007, ABA delegates have raised more than $307,000 for non-profits.

For the 2016 Marketplace, we are proud to announce ABA’s Marketplace is supporting the Michael J. Fox Foundation, which is the largest non-profit funder of research into Parkinson’s Disease. Mr. Fox’s Foundation is dedicated to accelerating a cure for Parkinson’s disease and improved therapies for those living with the condition today. Learn more at http://www.michaeljfox.org.

While at Marketplace on the evening of Sunday, January 10th, delegates will attend the “ABA Knocks Out Parkinson’s Party for a Purpose” at the Muhammad Ali Center in downtown Louisville. It is sponsored by the Louisville Convention and Visitors Bureau, Kentucky Department of Travel and Tourism and the Muhammad Ali Center.

The goal is to raise awareness of the disease and additional funding for Mr. Fox’s Foundation for Parkinson’s Research. Delegates will have an opportunity to meet and talk with Rasheda Ali, the daughter of the former two-time Heavyweight Champion of the World. Ms. Ali is an internationally known Author, Speaker, Spokesperson and Parkinson’s Disease Advocate, who wrote, “I’ll Hold Your Hand so that You Won’t Fall – A Child’s Guide to Parkinson’s Disease.”

In addition to photographs with Ms. Ali, delegates will be able to purchase souvenir cups for specialty “Float like a Butterfly” and “Sting like a Bee” cocktails as part of their donation. With music, food, fun and an interactive look at Louisville’s hometown hero Muhammad Ali’s career and life- this party is sure to be “The Greatest of All Time.”

“Michael J. Fox and Muhammad Ali are beloved by millions of people around the world and both have Parkinson’s Disease. Their efforts to bring attention to this disease and the dignity in which they live continues to be an inspiration to everyone,” said ABA President/CEO Peter J. Pantuso. “I know ABA and our Marketplace delegates will be thrilled and honored to help raise awareness and money for this very deserving cause.”

About the American Bus Association

The American Bus Association (ABA) is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.


Melanie Hinton, Director of Communications & Media Relations, ABA
Office: (202) 218-7220
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