ABA’s Marketplace Participants Book $54 Million in Business

Press Release
ABA’s Marketplace Participants Book $54 Million in Business
(May 6, 2015)

The American Bus Association’s 2015 Marketplace, held January 10-13 in St. Louis, Missouri, was a huge success. According to an annual post-event survey of delegates, the show’s more than 3,300 participants booked nearly $54 million in business at Marketplace or in the weeks immediately after attending. That total is up $6.67 million over Marketplace 2014, reflecting a 14 percent increase in business activity actually booked at or directly after the show as a result of connections and relationships made at the event.

The John Dunham and Associates survey reports that 85% of the companies at Marketplace either booked business in St. Louis or would likely book business as a direct result of attending. The John Dunham and Associates survey also points out that average booked business as a result of Marketplace is up $11,660 per company from 2014. This figure suggests that companies were more likely this year than in years past to actually conduct business on the Marketplace floor.

​“This survey once again shows the real value of attending ABA’s Marketplace. It’s where real business is getting done—every minute the Marketplace Business Floor is open and throughout the event’s many opportunities for networking and building relationships,” said ABA President and CEO Peter Pantuso, CTIS. “Once again, we thank our friends and colleagues for attending this great event in St. Louis, and we look forward to another business-building Marketplace in Louisville, Kentucky, in 2016.”

“ABA’s Marketplace delegates look forward to this event, visiting new cities and having new experiences. That’s what we’re all about,” said Karen Williams, President and CEO, Louisville Convention and Visitors Bureau. “Many people know about Louisville, but when they arrive next January, we will be ready, and we will roll out the red carpet for everyone associated with ABA, because we want them to have a great time and be ready to do a lot of business.”

About the American Bus Association

The American Bus Association (ABA) is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.

About John Dunham and Associates’ ABA Marketplace 2015 Survey

ABA focused its 2015 Marketplace business survey on the total amount of business generated during and immediately after the show. As a result, analysis was shifted away from business that could materialize several months later. By changing the analysis, the goal is to demonstrate the importance of attending, taking appointments and networking at Marketplace. Companies receiving the post-Marketplace survey numbered 1,734, with 529 companies, or 30.5%, responding. The total response rate of 529 companies creates a statistically significant sample to within +/- 3.5% of estimated totals.

Contact

Melanie Hinton, Director of Communications & Media Relations, ABA
Office: (202) 218-7220
Email: .(JavaScript must be enabled to view this email address)