Today, ABA released the booked business results from its 2017 Annual Meeting & Marketplace in Cleveland, Jan. 13-17, which will result in more than $115.9 million in business.
The John Dunham and Associates (JDA) survey results indicate that $115.9 million in business will be booked as a direct result of Marketplace. This is a 62 percent increase in business generated from Marketplace 2016 and the second largest total business booked from the show in the past five years.
According to the JDA annual post-event survey of delegates - approximately 3,300 participants representing 1,450 companies and organizations ranging from motorcoach operators to destination marketing organizations to hotels - the average total business booked due to Marketplace was up dramatically in 2017, with the average business booked on the floor of $21,110 nearly double that of 2016. This included a number of sales of new motorcoaches to operators that were made on the trade floor. The survey also showed that the average amount of business booked per company that booked business because of Marketplace was $107,741.
“These results show that ABA’s Annual Meeting & Marketplace is the number one group travel show in North America with the greatest ROI,” said ABA President & CEO Peter Pantuso, CTIS. “This is where you want to come if you want to kick off your business year on the right foot – it is where real business gets done.”
Estimates of Business Booked Due to Marketplace 2017
Average Business per Firm Booked Due to Marketplace – Firms That Booked Business
About the ABA Annual Meeting & Marketplace 2018
The 2018 ABA Annual Meeting & Marketplace will be held in Charlotte, N.C., Jan. 26-30, 2018. Registration is now open with early bird discounts available. For more information, visit buses.org/marketplace.
About the Survey
The ABA commissioned JDA to estimate the amount of business booked at its Marketplace 2017 event. Data on the amount of business generated through Marketplace 2017 were derived from the survey questions, and were broken out by three categories: Business booked at Marketplace 2017, business booked following Marketplace 2017, and the additional anticipated business not yet booked that the respondents expected to generate because of Marketplace 2017 contacts. The results were then checked for consistency, and the results of the survey and model were then aggregated.