ABA is excited to welcome Lia Zegeye as its new Senior Director of Membership.
A seasoned membership recruitment and retention professional, Zegeye joins ABA from the Auto Care Association, where she continually advanced and took on more responsibility during her decade of tenure at the association.
"We are excited to bring Lia on to lead our membership team," said ABA President & CEO Peter Pantuso. "ABA has a long reputation as the go-to association to belong to for the motorcoach and group travel industry and adding Lia and her strong background in membership recruitment and retention will enable us to provide even better customer service."
Zegeye began her career with the Automotive Aftermarket Industry Association where she focused on membership retention and recruitment. She has recently working for the Auto Care Association where she oversaw all membership department activities, member engagement, ensuring the association provided excellent member service by guaranteeing timely responses to member needs and soliciting member feedback to improve programs and strategic direction.
In 2017, Zegeye was recognized as one of the 2017 Association Innovators in the Greater Washington area. Lia also served as the liaison of the Manufacturers' Reps Council, which is comprised of 20 volunteer leaders from a manufacturer’s rep agency across the U.S. and Canada. In that role, she worked closely with Council members in developing strategies and outreach programs designed to help advance members and industry professionals.