ABA proudly announces a partnership with STR, a renowned global research company that provides premium data benchmarking, analytics and marketplace insights for hospitality sectors worldwide.
“Data is key to success today and we are proud to offer our members a partner that will help them understand their market better to successfully stay ahead of the competition,” said Peter Pantuso, ABA president & CEO. "STR is a recognized leader in providing accurate, actionable information and analysis and we are proud to help our members get access to this information."
The hotel industry has been the cornerstone of STR's business from the start. Today, the company processes, analyzes and reports on data from more than 65,000 hotels representing more than 8.8 million rooms in 180 countries.
“We’re pleased to partner with the ABA and to deliver data that will equip the association with valuable insights to serve its membership base in the U.S. and Canada,” said Bennjin Lao, STR business development executive, Hotels. “When developing strategic partnerships, we focus greatly on aligning with organizations that share like-minded goals around the advancement of industries. The ABA’s long standing history and reputation makes this an obvious choice from STR’s perspective.”
As part of the partnership, ABA members will receive a significant discount on STR products.
To learn more about ABA Member Benefits, click here.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. We deliver data that is confidential, accurate and actionable, and our comprehensive solutions empower our clients to strategize and compete within their markets. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tenn., an international headquarters in London, and an Asia Pacific headquarters in Singapore. To learn more about STR, visit www.str.com