Marketing Tools

Market Research

The motorcoach, travel and tourism industry creates jobs, provides access for rural communities, and contributes to environmental sustainability. Members can explore the research and reports to learn more about the industry’s impact on society, including state/congressional district/zip code economic impact studies and talking points.

List Rental

American Bus Association’s List Rental Program allows members to target specific operators for a nominal fee.

Logo/Photos Library

ABA photos and logos for reproduction in media and marketing materials are available to members.


Motorcoach Marketer

Motorcoach Marketer is a print and online directory published by the American Bus Association. All members receive a complimentary basic listing in the directory.  Multiple Entity Travel Industry members also receive a complimentary listing in the corporate chains section of the directory.


Destinations magazine is the premier glossy in the group tour industry.  Travel industry members receive a basic listing in the travel resource section based on geography.  Travel industry and associate members may also receive complimentary basic listing in various product guides throughout the year.


From contract to post-event follow-up, ABA staff will work directly with members to create the perfect sponsorship to meet their unique needs, because flexibility is the key to making their sponsorship successful and effective.  With our varied sponsorship levels, sponsors decide how much exposure they need.  They not only get what they pay for, but they also only pay for what they want. 


Attract readers of ABA’s industry-leading print and online publications.