Women in Buses: Target Marketing: Keys to Discovering and Developing New/Emerging Markets

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Session Information

Join us for a session of Women in Buses: Target Marketing: Keys to Discovering and Developing New/Emerging Markets.  The key to surviving difficult times and coming out ahead of your competition relies on your ability to identify and develop new markets. During this one hour presentation, we’ll discuss ways to identify new market opportunities and satisfy the needs of customers in those markets, helping you achieve sustainable growth. Membership is not required.

Speaker Information

Stephen is one of the tourism industry's most influential leaders. He's served two terms on the Student Youth Travel Association’s (SYTA) Board of Directors, a committee member for the American Bus Association (ABA), and a long-standing participant in travel industry associations worldwide. 

Stephen's insight and understanding of industry trends, resources and buyer tendencies have produced creative marketing strategies for nationally recognized brands, local, regional and state destination marketing organizations. He’s been profiled by the New York Times, appeared on local and national television, a guest on popular talk radio programs, contributing author to and featured by numerous travel industry publications.

Stephen’s efforts have worked to increase visitation, brand recognition and profitability across all media.  He’s been called upon as a guest lecturer at Columbia University, workshop presenter, panelist and speaker for industry conferences and accreditation programs.

Registration is closed for this event.