Marketplace Webinar Series: How to Sell with Content Marketing

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Session Information

The purpose of content marketing is to create and distribute valuable media to attract, engage, and grow a targeted audience that the business can serve with its products and services. Learn how to influence buyers throughout their journey with your business website, social media, and email newsletter. Discover how your content can develop trust by consistently answering the one question every buyer is asking at every turn: What's next? Learn why paid SEO is ultimately useless for sales conversion if it doesn't sit on a foundation of exceptional content that people want to consume, and how to create it.

Speaker Information

Jeff Korhan is the host of two podcast shows, the bestselling author of Built-In Social, and the founder of Landscape Digital Institute.  Jeff was a Fortune 50 Sales and Marketing Executive for the first decade of his career. Then he founded a landscape services company that was twice named Business of the Year during his two decades of ownership.  As as a keynote speaker and consultant, Jeff helps owners, marketers, and sales teams use social selling, content marketing, and storytelling to create distinctive customer experiences that inspire relationships and ignite sales growth.  Korhan is a former social media columnist for Speaker Magazine and a regular content contributor to dozens of leading business publications, with his site ranking among the Top 100 Business blogs in the world.  In addition to his authentic and inspirational style, Jeff's audiences especially value his special skill for simplifying technology and emerging business trends to make them practical and useful.  He lives in Chicago, IL.

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