Marketplace Webinar Series: Customer Experience Marketing

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Session Information

Brand excellence used to be the result of product or service excellence. Nowadays, the customer experience of discovering, acquiring and consuming what the business sells may be the one differentiator that competitors cannot match. Design the ideal customer experience by using empathy mapping to favorably affect what buyers are thinking, seeing, doing and feeling about your products and services. Learn how engaging buyers as collaborative partners to co-create their own solutions magically leads to exceptional outcomes. Dazzle your customers with a strategically designed narrative of stories, case studies, and data that gives them the right experience every time.

Speaker Information

Jeff Korhan is the host of two podcast shows, the bestselling author of Built-In Social, and the founder of Landscape Digital Institute.  Jeff was a Fortune 50 Sales and Marketing Executive for the first decade of his career. Then he founded a landscape services company that was twice named Business of the Year during his two decades of ownership.  As as a keynote speaker and consultant, Jeff helps owners, marketers, and sales teams use social selling, content marketing, and storytelling to create distinctive customer experiences that inspire relationships and ignite sales growth.  Korhan is a former social media columnist for Speaker Magazine and a regular content contributor to dozens of leading business publications, with his site ranking among the Top 100 Business blogs in the world.  In addition to his authentic and inspirational style, Jeff's audiences especially value his special skill for simplifying technology and emerging business trends to make them practical and useful.  He lives in Chicago, IL.

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