Track: Business Strategies
Speaker: David Fellman
Engagement is a magic word in business. You want employees who are engaged with you, not just showing up every day and working for a paycheck, but understanding and working with you toward your goals. You want customers who are equally engaged, which helps you to maximize the value of each customer relationship, and you must engage with prospects in order to turn them into customers in the first place. Finally, you want suppliers who are true partners, not just people/companies who sell you things. So how does this happen? Better communication, perhaps involving a different approach to communication. This fast moving session will help you to understand the Rules Of Engagement in the modern marketplace. Learning Objectives:
• How to define, validate and communicate your company’s core values
• How to provide your team members with a voice in decision-making processes
• How to create an “engagement pathway” from your advertising to your website to the point of sale.
• How to know – not just think or hope! – that you have happy and loyal customers
Access will be provided closer to the sessions to registered Marketplace OnDemand delegates.
The education sessions will be viewed through the Classroom link on Marketplace OnDemand experience in My Marketplace Passport.
The sessions will also be available for viewing after the broadcast date in the Marketplace OnDemand Library.
Visit the OnDemand Education Sessions for descriptions and speaker information.