Marketplace Webinar Series: They Buy Your Because

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Session Information

Customers are interested in your "why" but they BUY your BECAUSE. Gerry teaches a powerful framework of influence to get your customers to choose you vs. all the other options. Learn the powerful strategy that elevates your company out of the sea of sameness and makes you the #1 choice.

Sponsor

Sponsored by Legends Attractions

Speaker

As a keynote speaker, I work with companies who want to grow revenue in crowded industries during times of great change. I teach a simple, but powerful, framework of influence that gets customers to choose you vs. all the other options. I'm known for the Power of BECAUSE - the missing link that generates sales and launches companies out of the sea of sameness.     I spent years as marketing and strategy executive building brands at P&G such as Tide, Mr. Clean, Spic-n-Span and Crisco. Then I managed the Coors Light brand, was VP of Marketing for Quiznos, and most recently VP of Marketing for Red Robin.    My experience as an executive with billion dollar brands like P&G, Coors and Red Robin are the foundation from which I have created this framework of influence. Any company, of any size can be as effective as billion dollar brands, with a few key strategies.

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