Breakout Sessions

DATE TIME SPEAKER TITLE TRACK ROOM
SATURDAY
JAN. 26
1:30 – 2:30 p.m. Heather Lutze

101: Social Media For One Year In One Hour

Learn how to create a social content calendar that makes posting effortless this year. You will leave with a 12-month content plan to simplify posting and getting more leads.

TECHNOLOGY M100
SATURDAY
JAN. 26
1:30 – 2:30 p.m. Rhonda Scharf

102: Customer Service in 2019

In today’s competitive workplace, quality customer service is the key to keeping an organization ahead of the competition. The truth is that service excellence doesn’t just happen; it requires knowledge, planning, and a great deal of effort. This program addresses the science of quality customer service. This science is translated into a host of proven tools and techniques for effectively dealing with customers. They will enhance your ability to deal creatively and sensibly with the unique needs of your customers.

Sponsor: Maine Office of Tourism

PROFESSIONAL DEVELOPMENT M103
SATURDAY
JAN. 26
1:30 – 2:30 p.m. Sima Dahl

103: The Social Selling Imperative - Are You Leaving Money on the Table?

Business owners and sales professionals no longer have the luxury of ignoring the art and science of social selling. Your prospects expect you to find them, learn about them, and engage with them online. While you may think you don’t have time to do one more thing, statistics show that social selling enthusiasts outperform naysayers. In this no-fluff presentation, Sima will share proven strategies to put the power of social into your sales. You’ll explore prospecting, surveillance, and engagement.

Sponsor: New Hampshire Tourism

SALES & MARKETING M104
SATURDAY
JAN. 26
3 – 4 p.m. Johnny Campbell

104: The Mobile Millennial Buyer - Marketing To Millennial Buyers

Millennials are tech savvy and have never really known life without being online. Millennials know they have options and like to be in control of the shopping and buying process. In this program, we will discuss how millennials are using mobile devices to interact with brands and make buying decisions and how to market to them.

Sponsor: Massachusetts Office of Travel and Tourism

TECHNOLOGY M100
SATURDAY
JAN. 26
3 – 4 p.m. Vincent Ivan Phipps

105: Amplify Your Leadership Influence

Good leaders have good relationships. There are four common leadership styles that impact all professional and personal relationships. Learn the traits of all four styles, how to lead others based on their communication do’s and don’ts, and how to adapt to the strengths and weaknesses of each personality type. Instead of treating others the way you want to be treated, you will lead by learning how to treat other people the way they want to be treated.

Sponsor: Biltmore

PROFESSIONAL DEVELOPMENT M103
SATURDAY
JAN. 26
3 – 4 p.m. Sima Dahl

106: Crafting Your Personal Elevator Pitch

When you’re networking and someone asks you what you do, how do you answer? Do you give your job title? Your company name? The truth is that neither of those data points matters. What people really want to know is how you can help them, or possibly help someone else in their network. In this intense session, you’ll craft an elevator pitch that will pique someone’s interest, open a meaningful dialogue, and position yourself in their memory, lasting long after the handshake.

Sponsor: New Hampshire Tourism

SALES & MARKETING M104
SATURDAY
JAN. 26
4:30 – 5:30 p.m. Heather Lutze

107: ABA LIVE! Social Media Tour

Let's meet on the convention center floor, where we’ll learn in real time how to snap, edit, and post images, live video, and social posts that capture memories from ABA’s Annual Meeting & Marketplace. You will leave this hands-on learning session with the tools to replicate this approach at your events and attractions.

TECHNOLOGY M100
SATURDAY
JAN. 26
4:30 – 5:30 p.m. Rhonda Scharf

108: Lessons in Leadership

You have earned your senior role. You are respected and you know what to do. But that doesn’t mean you can’t do it better. By learning to be a leader, you will find you stand out on your team and your team stands out. Getting things done is easier, the frustration level is lower, and you’ll enjoy what you are doing. But what is “leadership” anyway? Leadership in 2018 is different from leadership in 1988. It doesn’t mean you supervise, and it certainly doesn’t mean you are a “manager.” It means you lead through your actions. Do you know how to lead through your actions? Do you know how to lead without authority?  Through the use of a fully interactive, fun, and applicable workshop activity, we’ll discuss what leadership means to everyone, and how they can apply the same leadership skills that are used to run organizations of thousands to their own roles back at work. Step into your potential—become a leader today!

Sponsor: Maine Office of Tourism

PROFESSIONAL DEVELOPMENT M103
SATURDAY
JAN. 26
4:30 – 5:30 p.m. Larry Mersereau

109: Selling From a Position of Power

Whether you’re responsible for hiring and development of your sales team or you are your sales team, you’ll see exactly what to work on if you want to grow your 2019 sales.  In this session you’ll learn the five traits of a sales superstar. With each trait we’ll look at sales specifics that apply selling to tour operators, event planners, group organizers—even to individual travelers. Plus, you’ll get a specific road map to the sales conversation. If you control the conversation, your chances of closing the sale go up big time.

Sponsor: Museum of Science and Industry

SALES & MARKETING M104
SATURDAY
JAN. 26
4:30 – 5:30 p.m. Group Sales Box Office at Broadway.com

110: Broadway Classroom

Since 1998, more than 550,000 people have participated in this exceptional program, which combines a Broadway show with a unique, interactive workshop. Broadway Classroom is the industry leader in providing arts and educational experiences.

SALES & MARKETING M109/110
SUNDAY
JAN. 27
9:30 – 10:30 a.m. Heather Lutze

201: Smartphone Photography School

We will meet at the room and head outside to learn the tricks to take amazing photos on your smartphone like a pro. There are tricks to taking your photos—angles, lighting, filters, and more—that will elevate your marketing efforts to a new level.

TECHNOLOGY M100
SUNDAY
JAN. 27
9:30 – 10:30 a.m. Karen Purves

202: Wag More, Bark Less - Reducing Negativity in the Workplace

Deal with difficult people? Spend most of your day handling personality conflicts among staff or clients? Explore 14 ways people express negativity and learn a tip for dealing with each one. You’ll learn effective skills for handling a broad spectrum of negative personality styles—and see how you can adjust your own attitude to help stay positive and improve organizational excellence! Receive tips on exactly what to say to whom, so you can go back to work and do something different immediately. After participating in this program, attendees, on average, said their ability to handle negative situations improved 28%.

PROFESSIONAL DEVELOPMENT M103
SUNDAY
JAN. 27
9:30 – 10:30 a.m. Johnny Campbell

203: Presentations That Sell - How to Deliver Presentations That Convert More Sales & Win More Business

Bad presentations and miscommunications by sales professionals can cost your organizations millions of dollars in lost revenue and productivity. In this program, you will learn communication strategies and sales presentation methods that will give you the competitive edge to beat out your competition when presenting your products or services to prospects, clients, or groups of people.

Sponsor: Massachusetts Office of Travel and Tourism

SALES & MARKETING M104
SUNDAY
JAN. 27
11 a.m. – Noon Crystal Washington

204: Imagine the Future

Wearable tech, augmented reality, the near ability to use apps to run the world from your pocket/purse—the future is already here! Are you currently exploiting new technologies for your organization? In this high-energy talk, Crystal will break down important concepts, including “disruptive innovation” and “Big Data,” for motorcoach, travel, and tour businesses while giving you a peek into impending technology that will shift the wants and unique needs of your team members and clients. Being left behind is not an option!

Sponsor: Virginia Tourism Corp.

TECHNOLOGY M100
SUNDAY
JAN. 27
11 a.m. – Noon Dave Sheffield

205: Step Up, Stand Out, and Unleash the Leader Within You

Leadership is more than a title; it is about taking ownership of yourself and your results. This highly interactive and engaging program will help your audience discover the following: how to embrace change, not fight it; how to create and sell a compelling vision; ways to turn barriers into bridges when building your career and/or business; how to get moving, stay motivated, and bounce back when knocked down; and how to create a solid leadership development strategy for your business.

Sponsor: Explore Asheville

PROFESSIONAL DEVELOPMENT M103
SUNDAY
JAN. 27
11 a.m. – Noon Larry Mersereau

206: STAND OUT!

Why should I book with you? It’s the question on every prospect’s mind, and you’d better answer it clearly, succinctly, and consistently in your marketing communications, social media and online presence, and sales conversations if you want the business. Whether you represent a DMO, attraction, publication, property, or other industry organization, this session will give you differentiation, brand-building, and positioning tactics that you can use immediately to stand out from the crowd of competing options and bring in more tourism, meetings, and event dollars.

Sponsor: Museum of Science and Industry

SALES & MARKETING M104
SUNDAY
JAN. 27
11 a.m. – Noon Matt Herr

207: ADAS: Advanced Driver Assistance Systems

Advanced Driver Assistance Systems (ADAS) are the wave of the future. While many of these systems are becoming standard on new motorcoaces, they are all steps in the next phase of evolution as we move towards adding elements of automation to motorcoaches. This session will focus on some of these new elements, find out how these systems can help your operations, how to maintain them, and any planned future developments.

MOTORCOACH MAINTENANCE & OPERATIONS M111
SUNDAY
JAN. 27
11 a.m. – Noon Michelle Wiltgen

208: Dealing with Fraudulent Worker’s Comp Claims

This session is designed to be a comprehensive discussion on fraudulent claims. From defining fraud, to detection, to giving you tools you can use to identify the red flags, this session will better equip you to deal with this growing and expensive issue.

MOTORCOACH INNOVATIONS M108
SUNDAY
JAN. 27
11 a.m. – Noon Rocky Bewley

209: Creating and Utilizing Post-Accident Review Committees

MOTORCOACH REGULATORY & COMPLIANCE M107
SUNDAY
JAN. 27
3 – 4 p.m. Crystal Washington

210: The Future is Now: Augmented Reality for the Travel Industry

Travelers want more immersive experiences, and innovative tourism professionals need help wading through technology options. In this hands-on session, Crystal Washington will show your how to ride the AR wave to excited customers and partners!

Sponsor: Virginia Tourism Corp.

TECHNOLOGY M100
SUNDAY
JAN. 27
3 – 4 p.m. Vincent Ivan Phipps

211: Amplify Your Presentation Skills!

Public speaking is one of the most common fears of today’s professionals, yet the average professional spends about 40% of their day speaking. This session is designed for whether you are an experienced speaker or you still get nervous just thinking about public speaking.

Sponsor: Biltmore

PROFESSIONAL DEVELOPMENT M103
SUNDAY
JAN. 27
3 – 4 p.m. Dave Sheffield

212: Blabvertising: The Art of Word-of-Mouth Marketing

Sales teams, hospitality, and small business groups love discovering how they can unlock the power of relationship marketing!

Sponsor: Explore Asheville

SALES & MARKETING M104
SUNDAY
JAN. 27
3 – 4 p.m. Michelle Herron

213: Navigating the Borders Expeditiously, New Programs from CBP

Presented by the Hispanic Motorcoach Council

MOTORCOACH SAFETY M107
SUNDAY
JAN. 27
3 – 4 p.m. Howard Hicks

214: Recent Changes to the DOD Military Bus Program

MOTORCOACH INNOVATIONS M108
SUNDAY
JAN. 27
3 – 4 p.m. Doug Engle

215: Reasonable Suspicion Drug Testing

MOTORCOACH REGULATORY & COMPLIANCE M111
SUNDAY
JAN. 27
4:30 – 5:30 p.m. Michael Harris

216: Technology in Business|Prepare for the CHANGE

Technology is ubiquitous. Just look at the evolution of the motorcoach. Whether it is GPS, vehicle diagnostics, or onboard entertainment, there is no denying technology’s impact on our industry. Moore’s Law tells us that computing power, on average, doubles every 18 months. This means that about every 1.5 years, our hardware and software improve. But what does this all mean? Absolutely nothing if the people inside of our organizations refuse to utilize it. What good is having a smartphone if all you are going to use it for is to make phone calls? More than ever our industry is at a crossroads, companies are spending more, and customers are expecting more, but can the workforce deliver? This seminar will delve into various topics centered on how to promote positive cultural change.

Sponsor: Visit Mississippi

TECHNOLOGY M100
SUNDAY
JAN. 27
4:30 – 5:30 p.m. John Kennedy

217: The Cannoli Factor: Motivation in Today's Workplace

There are three key motivators to humans in the workplace. Join John Kennedy as he not only introduces you to the top three, but also inspires you to be the leader your team desires you to be and the team they desire to become!

Sponsor: U.S. Tours

PROFESSIONAL DEVELOPMENT M103
SUNDAY
JAN. 27
4:30 – 5:30 p.m. Karen Purves

218: This is How You Do It – Proven Secrets to Email Etiquette

Do you know the four-letter word that instantly increases the response rate to your e-mails? Find out the answer, plus laugh as you learn, in this cutting-edge, jam-packed, interactive session filled with proven e-mail tips. You’ll learn easy, time-saving solutions to help ensure others open, read, and respond to your e-mails, as well as how Karen gets over a 90% response rate to her e-mails. After participating in this program, attendees, on average, said their ability to write a more effective e-mail improved 74%.

SALES & MARKETING M104
SUNDAY
JAN. 27
4:30 – 5:30 p.m. Patricia Meisenholder

219: Tire Maintenance Best Practices

MOTORCOACH MAINTENANCE & OPERATIONS M111
SUNDAY
JAN. 27
4:30 – 5:30 p.m. David Cooper

220: TSA Update

With more and more vehicle-involved terror attacks happening around the world, eliminating soft targets and boosting preparedness is becoming key. The Transportation Security Administration has some best practices and guidance to help you better prepare your motorcoach operations for an unexpected emergency and how to respond. They also have some timely updates and key intelligence to help you prepare for the months ahead.

MOTORCOACH INNOVATIONS M107
SUNDAY
JAN. 27
4:30 – 5:30 p.m. Jeffrey Waxman

221: Is Your Drug & Alcohol Program in Compliance with US DOT Regulations?

This session will provde an overview of the drug and alcohol testing program requirements for transportation companies that fall under the jurisdiction of the Federal Motor Carrier Safety Administration (FMCSA) and the Federal Transit Administration (FTA). In the presentation, there will be discussion of the similarities and differences between FMCSA and FTA regulations, vendor oversight, and how to prepare for a drug and alcohol testing program compliance review. If you do any contract work with transit agencies or are unsure of the coming changes to both programs for 2019, this will be a session you wont' want to miss.

MOTORCOACH REGULATORY & COMPLIANCE M108
MONDAY
JAN. 28
9:30 – 10:30 a.m. Crystal Washington

301: Technology for Sales, Marketing, and Efficiency!

It seems like there are not enough hours in the day to keep up with all the new technology programs, gadgets, and websites. Get caught up in one hour! In this fun and humorous session, you will learn from your peers what technology is working and what should be tossed in the trash!

Sponsor: Virginia Tourism Corp.

TECHNOLOGY M100
MONDAY
JAN. 28
9:30 – 10:30 a.m. Debra Fine

302: The Fine Art of Building Business Relationships and Expanding Networks

Leaders learn the technical skills required for career success, often overlooking the importance of conversation and rapport-building skills. The ability to talk easily with anyone is a learned skill, not a personality trait. Acquiring it will help develop rapport within organizations and raise visibility in the business community, leaving a positive impression that increases influence. In the competitive world of business, more emphasis is placed on developing personal business relationships than has been expected in the past. Leaders who avoid opportunities to meet new people or whose conversation is frozen by these meetings will limit themselves professionally as well as personally.

PROFESSIONAL DEVELOPMENT M103
MONDAY
JAN. 28
9:30 – 10:30 a.m. Sally Berry

303: WeChat Introduction

WeChat is the very popular Chinese social media app used by over one billion people monthly. If you are a tourism professional who wants to gain visitors from this market, WeChat is the one tool you need to learn. Come join this interactive session, where we will learn why communicating with WeChat is the best way to build your business. Download the free WeChat app and learn some helpful tips too!

SALES & MARKETING M104
MONDAY
JAN. 28
9:30 – 10:30 a.m. Mike Fox

304: NTSB Update 

What happens when the National Transportation Safety Board initiates a post-accident investigation?  What are they looking for? What kind of access and information should you provide to the investigators?  Can you challenge their findings?  Learn the answer to these questions and more about the NTSB investigation process following a transportation accident. Also get updated on some of the findings from recent NTSB highway crash investigations.

MOTORCOACH SAFETY M107
MONDAY
JAN. 28
9:30 – 10:30 a.m. Ronna Weber

305: Managing Up – Adjusting to New Roles as a School Bus Operator

Presented by the School Bus Council

MOTORCOACH INNOVATIONS M108
MONDAY
JAN. 28
9:30 – 10:30 a.m. Michael Bowers

306: Making Adjustments, Planning Tours in the Post-ELD World

As new technologies have emerged to help bus operators improve the safety performance of their vehicles as well as monitor driver hours of service, how is this impacting tour operators and group leaders that partner with motorcoach companies on trips? With the recent implementation of ELDs, let’s check in on how tour operators have adjusted and what additional changes are to come. Share tips and tricks to ensure compliance and successful partnerships.

MOTORCOACH REGULATORY & COMPLIANCE M111
MONDAY
JAN. 28
11 a.m. – Noon Michael Harris

307: Who Needs IT?  YOU Need IT

With data breaches at an all‐time high, companies more than ever need to have sound IT processes. This includes topics such as system backups, security updates, disaster recovery, and more. This seminar will cover, from soup to nuts, everything that motorcoach companies should be thinking about from an IT perspective. Attendees will receive technical information in an easy-to-digest format.

Sponsor: Visit Mississippi

TECHNOLOGY M100
MONDAY
JAN. 28
11 a.m. – Noon Bob Pacanovsky

308: How to Lose It All and Become a Better Leader For It

Strong leaders rise above, even in the face of extreme adversity. Hear the story of an entrepreneur who lost his livelihood and self-confidence only to discover his resiliency, authenticity, and passion by focusing on the formula of 7+5+0. You will learn the seven leadership lessons that Bob learned and five leadership traits that are now a part of Bob’s toolbox. Zero: What is this number about? You will need to hear it at the seminar because it is a number that ties this true story together. Bob’s motivating and inspiring story will set forth the tenets for how anyone can be a leader.

PROFESSIONAL DEVELOPMENT M103
MONDAY
JAN. 28
11 a.m. – Noon John Kennedy

309: Sales Summit 2019

John doesn’t teach sales. He advocates your company to “create an opportunity to buy.” Does your advertising drive interest? Is your team in alignment with your advertising? And is everyone who is engaged in the customer experience singing from the same sheet of music? In this must-attend session, John will help you drive a “line of one culture” to ensure your customers are buying what you offer.

Sponsor: U.S. Tours

SALES & MARKETING M104
MONDAY
JAN. 28
11 a.m. – Noon Bob Crescenzo

310: Policy Potpourri

A review of policies and procedures that will impact your operations and potential liability after a claim. Do you have a policy for driver discipline? Do you have a policy for remedial training? Do you have a policy for ... Find out more during this important session.

MOTORCOACH SAFETY M107
MONDAY
JAN. 28
11 a.m. – Noon Kaith McComsey

311: Ensuring Compliance with Equipment Testing and Efficiency Standards as In-Use Equipment is Maintained

MOTORCOACH MAINTENANCE & OPERATIONS M108
MONDAY
JAN. 28
11 a.m. – Noon Bob Perry

312: Navigating Driver Injury Prevention, Helping Driver's to Implement Best Practices

Learn how the latest in technology can coach drivers on lower back, knee, shoulder and rotator cuff injury prevention. Exercise therapy is the mainstay of treatment in modern musculoskeletal care. See how this new technology will increase driver engagement and compliance, while driving down injury costs. 

MOTORCOACH INNOVATIONS M111
MONDAY
JAN. 28
3 – 4 p.m. Michael Harris

313: To Cloud or Not to Cloud?

By now, everyone has heard of the “cloud.” But what does that mean? Is it some magical, mystical place where your data goes to live? The tech industry loves to use marketing buzzwords, whether it is “Big Data,” the “Internet of Things (IoT),” or the “cloud.” This seminar will explain what the cloud is and what it can and cannot do for your organization. Attendees will receive topics to consider when evaluating a cloud migration strategy.

Sponsor: Visit Mississippi

TECHNOLOGY M100
MONDAY
JAN. 28
3 – 4 p.m. Debra Fine

314: The Fine Art of Networking: One Conversation at a Time

Do you hate walking into a room filled with strangers and striking up a conversation? Do you dread receptions, networking events, or upcoming parties? Every new face is a new opportunity for conversational success. Don’t find yourself alone in the corner, hanging out by the bar, or jumping ship. In this informative, interactive, and entertaining seminar, gain techniques so that you will never again dread going to a party, attending a networking event, or talking to anyone about anything! You’ll learn how to make a positive, lasting impression from the minute you say hello and how to break the ice and get a good conversation going, even with a total stranger. Also learn to avoid awkward silences and “foot in mouth” disease and how to exit conversations with grace. You’ll come across as composed and self-assured entertaining a client or attending a networking event. Leave with the power to strike up a conversation with anyone while turning every conversation into an opportunity for success.

PROFESSIONAL DEVELOPMENT M103
MONDAY
JAN. 28
3 – 4 p.m. John Kennedy

315: A Little Bite of Marketplace: Why Customers Buy!

There are four reasons customers buy from any tour and travel company. And if you think price is at the top, you are wrong. Join John as he navigates this quick and dynamic discussion to make sure you have the right reasons!

Sponsor: U.S. Tours

SALES & MARKETING M104
MONDAY
JAN. 28
3 – 4 p.m. Mark Szyperski

316: Driver Recruiting & Training

Having trouble with driver recruitment? Mark Szyperski, President/CEO of On Your Mark Transportation, LLC will be sharing some of his firm’s recruiting secrets. However, there may be more of a problem than just finding drivers for your organization. Mark will be exploring those issues, as well.

MOTORCOACH SAFETY M107
MONDAY
JAN. 28
3 – 4 p.m. Chris Henry

317: Benchmarking Your Maintenance Program

Learn more about a new online tool that can assist bus operators in improving performance in key areas such as fuel mileage, maintenance, safety, operations and human resources, and ultimately profitability. While some companies already measure performance internally they may be missing key areas where improvements can have a direct impact to the bottom line. Get an understanding of how a virtual benchmarking platform that is accessible 24/7 and completely anonymous works, as well as how to monetize your maintenance program.

MOTORCOACH MAINTENANCE & OPERATIONS M108
MONDAY
JAN. 28
3 – 4 p.m. Loretta Bitner

318: FMCSA Update

MOTORCOACH REGULATORY & COMPLIANCE M111
MONDAY
JAN. 28
4:30 – 5:30 p.m. Randy Dean

319: From Distracted to Productive #1:  Taming Email & Information Overload

In this session on reducing distractions and enhancing productivity, we’ll focus on your normal office inputs, including email. We’ll share the four key ways your email and other inputs distract you and provide you with proven strategies for being more efficient and focused while processing incoming information. You’ll learn how to stop reading messages multiple times, being distracted by every message coming in, and receiving so many unnecessary messages. Find your focus and productivity again while efficiently managing your incoming messages and items.

Sponsor: The Adirondack Region of New York State

TECHNOLOGY M100
MONDAY
JAN. 28
4:30 – 5:30 p.m. Bob Pacanovsky

320: Moving the Employee Engagement Pendulum From "Just Good Enough" to "Black Tie"

We live in a world where we are constantly experiencing the “just good enough” mentality. What’s the solution? Change your mindset, culture, and “the way” of doing things to “Black Tie”! Around the world, the black tie is a symbol of excellence. It indicates the highest standards of service, experience, leadership, and professionalism. Bob will show you how to apply the “Black Tie Experience” to motivate and inspire your employees by focusing on three areas that need to come together to take your business and your employees to the next level: leadership, professional presence, and customer experience.

PROFESSIONAL DEVELOPMENT M103
MONDAY
JAN. 28
4:30 – 5:30 p.m. A.C. Chan

321: Proper Presentation Slides

How many of you have fallen victim to a boring presentation where the presenter flips through slide after slide? Slides should be a visual aid that enhances your presentation. If you’d like to transform your presentation from “meh” to “memorable”, then don’t miss out on this workshop to design slides that engage to your audience. 

SALES & MARKETING M104
MONDAY
JAN. 28
4:30 – 5:30 p.m. Robert Hitt

322: Reducing Fire Incidents

MOTORCOACH MAINTENANCE & OPERATIONS M108
MONDAY
JAN. 28
4:30 – 5:30 p.m. Michael McDonal

323: DVIRs: Features, Expectations

MOTORCOACH MAINTENANCE & OPERATIONS M111
TUESDAY
JAN. 29
9:30 – 10:30 a.m. Randy Dean

401: From Distracted to Productive #2:  Better Managing Your Interruptions, e-Distractions, and Office Clutter

In this session on reducing distractions and enhancing productivity, we’ll focus on the standard real-time interruptions—phone calls, “stop-byes,” and texts—and provide strategies for keeping your focus in a highly interruptive environment. We’ll discuss your office clutter and three key reasons people end up with “stacks and piles,” as well as a strategy for quickly regaining control of your desk/office. And we’ll discuss the distraction from both smartphones/tablets and social media, and how to better manage your e-distractions.

Sponsor: The Adirondack Region of New York State

TECHNOLOGY M100
TUESDAY
JAN. 29
9:30 – 10:30 a.m. Karen Gruver

402: The Power of Presence

Stress and distraction are a problem in our world right now. By learning presence and staying anchored in the here and now, we can find a way to respond to the stress rather than react to it. With less reaction to stress comes improved communication, better cognitive function, enhanced performance, and more achievement. We also have the ability to consciously create what we want for the future when we are living in the now. Learn powerful, practical exercises you can do anytime to bring yourself back to the now to have a better future.

Sponsor: Philadelphia CVB

PROFESSIONAL DEVELOPMENT M103
TUESDAY
JAN. 29
9:30 – 10:30 a.m. A.C. Chan

403: Story Selling

There's a difference between talking "at" someone and talking "with" someone. Often times, we lead with our product or service and sound like a marketing brochure. Stories have been around for thousands of years, and are your best tool for showing versus telling. We all can relate to stories. If you’d like to learn how to craft and share your best stories, then don’t miss out on learning this simple framework.

SALES & MARKETING M104
TUESDAY
JAN. 29
11 a.m. – Noon Randy Dean

404: From Distracted to Productive #3: Planning and Working Your Day for More Focus and Less Distraction

Building on the previous two sessions (although attendance is not necessary at those sessions to attend this session), we’ll discuss a better way to start and work your day so you are less likely to get “hijacked” by all of the possible distractions and you can actually spend more time on your most important work, clients, and activities. We’ll discuss a critical mistake people make at the start of the day that often sets them up for chaos, and a new daily start-up process to help them have more of a chance for a successful, productive day. And then we’ll show how to keep that momentum throughout the day and on into the future. Find consistent productivity and focus and less distraction by attending this session.

Sponsor: The Adirondack Region of New York State

TECHNOLOGY M100
TUESDAY
JAN. 29
11 a.m. – Noon Aaron McDaniel

405:  Maximize your Gen Y ROI: How to Attract, Engage and Retain Your Top Millennial Talent and Build Them Into the Future Leaders of Your Organization

At about 80 million strong, millennials are the largest and most diverse segment of today’s workforce. Beyond just technology adoption, millennials are very different from other generations. Attend this session to learn who millennials are, why they got this way, what they want, and how to maximize your Gen Y ROI from recruiting, training, engaging, and grooming millennials to be strong stewards of your company in the future. There will also be a Q&A portion of the session so that attendees can talk more specifically about the challenges they are facing related to millennials in their organization.

PROFESSIONAL DEVELOPMENT M103
TUESDAY
JAN. 29
11 a.m. – Noon Bob Pacanovsky

406: Looking at the Customer Experience

Every time your business (or your employees) comes into contact with someone, you make an impact on that person. These “impact points” create impressions that can help—or hurt—your brand. But here is the kicker: Most of these impacts are made on a subconscious level from your customers. So unless you look at the customer experience you are delivering through your customers’ eyes, you may never see it. This interactive customer experience seminar takes a deep dive into how impact points affect the way people see your company. Bob Pacanovsky strives to help companies deliver a “Black Tie Experience” for every customer and prospect. And it starts with your impact points.

SALES & MARKETING M104
TUESDAY
JAN. 29
3 – 4 p.m. Aaron McDaniel

407: Fostering Innovation Within Your Organization

Develop the mindset that will help you cut through corporate red tape, build necessary allies, and get buy-in for your ideas. Implement proven frameworks that successful professionals have used to get promoted faster and have a bigger impact on their organization no matter its size.

TECHNOLOGY M100
TUESDAY
JAN. 29
3 – 4 p.m. Kathy Gruver

408: Navigating Nutrition: Staying Healthy on the Road

Nutrition can be tricky. How do you know what to believe? Every time you turn around there is a different health fad and study being revealed. Dr. Gruver clears up the misconceptions about food and shares the recent trends and facts about what you should add to and subtract from your life. She offers reasonable, rational, and practical tips appropriate for every walk of life.

Sponsor: Philadelphia CVB

PROFESSIONAL DEVELOPMENT M103
TUESDAY
JAN. 29
3 – 4 p.m. A.C. Chan

409: Business Networking Pitch That Sticks

You don’t get a second chance to make a first impression. When you’re networking, those first 30 seconds determine if your conversation will continue or if you will part ways. Your only goal is to get to the next step of the conversation. If you’d like to create a more interesting networking experience and get people to remember you, then don’t miss out on this session to create a networking pitch that sticks.  

SALES & MARKETING M104