Top Reasons for Attending ABA’s Marketplace

  1. Networking & Industry Information
  2. Education
  3. Business Leads/Booked Business - ABA’s Marketplace Gives Attendees more than 100 Million Reasons to Attend

Every January, ABA welcomes the travel and tourism community to the first conference of the year—the industry’s premier business event—ABA's Marketplace. More than 3,500 tour operators, suppliers and exhibitors come together to kick off a new year of business opportunity and growth. ABA's Marketplace is truly a market-place—an active, vibrant forum of buyers and sellers where business gets done.  With more than 140,000 pre-scheduled appointments and 800 pre-qualified operators, Marketplace offers a year’s worth of sales meetings in one week. And with legendary networking and social events, attendees turn conversations from the conference floor into long-term business relationships. Couple this with leading education seminars and the industry’s largest exhibit hall, and ABA is really unmatched as the best industry event each year. More than a meeting, ABA is a valuable investment that pays for itself many times over, and a can’t-miss annual reunion with colleagues and friends, old and new.

Location of ABA's Marketplace 2019

Kentucky International Convention Center
January 25-29, 2019

Statistics from 2018

More than:

3400 people attended the show.
1013 motorcoach and tour operators were in attendance
303 motorcoach and tour operator delegates took appointments all week
29 appointments on average were prescheduled for each seller
208 sponsors

345 Associate service & product suppliers attended
62 associate product and service suppliers exhibited at MKPL
Networking Floor offered 17 motorcoaches and 139 exhibitors
$25,085 raised for Isabella Santos Foundation
More than $159,000 raised for Foundation Scholarships at the Live Auction, Silent Auction and Afterglow


We understand in these economic times that many travel budgets have been modified. As a result, you may now need to provide justification for attending ABA's Marketplace. So here are some things you might want to consider:

Focus on what you will specifically bring back to the organization as return for the investment from sales, business leads, relationship building and education.
Offer to prepare and deliver a short presentation to your colleagues to share what you learned at ABA.  You are also able to take this opportunity to communicate the value of this market, Motorcoach Group Travel and Tourism to your company.
Share the industry and professional development education worth thousands of dollars that you can implement immediately.
Be ready with a plan that shows who will cover for you while you are attending the conference.


P: 800-283-2877
F: 202-898-1575