DMOs: 5 Crucial Actions Your Destination Must Take to Succeed in the Coming Hyper-Local Recovery

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Session Information

After the COVID lockdowns, destinations like yours need to understand the strategies and tactics that this new recovery will require.  

When shelter in place shifts it won’t be “take me anyplace else” it will be– where can I drive, where I can have authentic experiences with my family or my tribe?

Re-engineer your customer business model to be relevant. Become a “community connector” and resource for local businesses, residents and visitors in a hyper-local market.  Your destination and community partners will be well positioned for recovery success.



Joe Veneto, is founder and principal of Veneto Collaboratory, formerly Opportunities Unlimited, a management consulting and training company.  He collaborates with Destination Marketing Organizations, Travel Suppliers (Lodging, Attractions, Restaurants and Retail) and Service related companies to create results that generate economic development and drive customer loyalty.

He is a tourism industry expert in destination development. His areas of focus include the design, development and delivery of unforgettable visitor experiences as well as the creation of compelling consumer travel packages.

Joe has assisted destination marketing organizations and travel suppliers throughout North America create development strategies that generate results. Sample destinations include:  Philadelphia, PA; Minneapolis and St. Paul, MN; Columbus, OH; Hilton Head, SC; Paducah, KY, Shreveport, LA; Madison, Green Bay and Eau Claire WI; The Mall of America and others.

He is a professional speaker, presenting keynote sessions and educational programs annually throughout North America to National Associations, Governor’s Conferences, Regional Tourism Groups, Corporate Meetings and at Industry events.  Since 2000 Joe has been a frequent presenter at ABA’s annual Marketplace providing strategies, ideas and insights that generate results.

His content-rich programs make him one of the Travel Industry’s most requested experts on Tourism Product Development and Experiential Tourism.

He began his professional career as a tour director working for major operators and wholesalers He is a member of the National Speakers Association earning his CSP, Certified Speaking Professional designation in 2008.

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