Social media is king!
Today we live in a 24/7 news cycle world where anyone with a social media account can be a reporter, including your own drivers. Gone are the days of schedule releases and statements, companies need to nimble on their feet when crisis strikes and know how to avoid setting off firestorms with an off-hand remark or social post because everything is permanent and nothing goes away when you delete. You must be aware of what is out there to help you protect your brand and your business.
Melanie Hinton, American Bus Association
Melanie joined ABA in June 2016 as Director of Communications and Media Relations, overseeing all association communications, media relations and publications.
Hinton has nearly two decades of experience in journalism and public affairs, including most recently serving as the managing director of Airline Industry Public Relations and Communications with Airlines for America. There she oversaw airline industry and operations communications and worked with third-party supporters to help showcase the airline industry.
Previously, Hinton was the senior communications manager for the Association for Unmanned Vehicle Systems International. There, she led multiple public relations and marketing initiatives to help the association advance its reputation on Capitol Hill, within the industry and with the media. She was also the public affairs manager and head of campaigns and events for the British Embassy in Washington, D.C for six years. She also worked as communications manager for the National Association of Home Builders-Remodelers Council, and industry relations coordinator for the American Nursery & Landscape Association. Early in her career, she was a correspondent for the Evening Sun in Hanover, Pa., the North Hills News Record in Pittsburgh and the Pennsylvania Law Weekly in Philadelphia.
Hinton has appeared in a number of media outlets including CBS This Morning, The New York Times, Associated Press, Washington Post, NPR, Politico, Charlotte Observer, Los Angeles Times, Smithsonian Magazine, Bloomberg News, ESPN, Livability, Washington Technology, Orlando Sentinel, Flightglobal and The BBC.
Mark Szyperski, On Your Mark Transportation
Mark is President/CEO of On Your Mark Transportation, a Consulting Firm for the Bus, Motorcoach and Luxury Ground Transportation Industry. He has over 30 year’s public and private sector experience in the Bus, Motorcoach and Limousine industry, working with over 90 companies in the United States, Canada and Ireland. He has expertise in Section 5311(f), program review and guidance, operation implementation and grant preparation. He provides technical assistance in federal regulation compliance, operations staff training and development (including bus operator recruiting, hiring and training), marketing, route scheduling and dispatching, transportation management reviews, best practices and peer research, service planning, performance and financial analysis and sustainable funding, and public-private partnerships. On Your Mark played a key role in transportation planning and execution for the 2010 Winter Olympics and the 2012 Democratic Convention. Mark learned the industry at an early age from his father—a 33-year Greyhound bus operator. Prior to founding On Your Mark Transportation, Mark served as Corporate Vice President of National Trailways Transportation System, He has developed and implemented 5311(f) supported scheduled route service in Tennessee, Kentucky and Alabama, and has expanded to help Intercity Bus Companies in the United States on route development and program management for 5311(f) programs.