What’s it going to take to achieve a new normal that keeps the travel industry thriving? If we learned only one thing from the global pandemic, we are all in this together and we must work together to create the travel and tourism industry of the future. In this first of its kind workshop, Nicole will walk through a 3-part framework that will offer these takeaways:
• How collaborations shaped the tourism industry
• Three types of collaborators and how to work with them
• Strategies to overcome obstacles to collaboration
• How to apply the 3C’s of collaboration framework
• Case studies of successful collaborations
Nicole founded Break the Ice Media, a marketing communications agency focused on the travel, tourism, and hospitality industry in 2009. As CEO, Nicole is responsible for working with clients to understand their business challenges, developing strategic marketing plans that deliver results, and leading a team of professionals to execute those plans. In 2016, Nicole launched the weekly podcast Destination on the Left, interviewing tourism professionals from around the globe on creativity and collaboration in the industry. In 2020, she commissioned a first-of-its-kind research study to find out what makes collaborations successful and how important collaboration will be in helping the travel, tourism and hospitality industry recover from the current crisis. The study results plus more than 250 interviews are the basis for Nicole’s book on Collaboration scheduled to be released in 2022. Nicole was recognized as 2019 small business-person of the year by the Small Business Council of Rochester. She serves as Board member for the New York State Tourism Industry Association (NYSTIA), as co-Chair of the NYSTIA DEI committee. On the Travel Unity Associations working group and is a member of the Erie Canal National Heritage Corridor Finger Lakes Regional Council. Outside of the office Nicole loves spending time with her family (husband, four daughters and one future son-in-law). Traveling on family vacations. Playing cards with her long-time girlfriends. Living in wine country and drinking NY wine!