ABA offers more than 50 quality seminars conducted by top-rated national speakers and industry experts. The 2017 Marketplace education program will continue to offer timely topics on three tracks:
The "Professional Development" track help individuals develop specialized and unique skills to assist them in their personal career growth.
The "Technology" track helps individuals improve their technical skill in this fast-changing business environment. Training sessions will focus on software, emerging online tools such as social media and advanced uses for common computer based technologies.
Sales and Marketing
The "Sales and Marketing" track is peppered with unique and innovative approaches to the science of selling. Participants will be introduced to new niche markets, focus on successful cutting edge case studies, and how to take the next step in putting your business over the top.
You do not need to sign up in advance for any seminars; however, you do need to schedule them in your personal schedule during the busy Marketplace week to take advantage of all that Marketplace has to offer.
These short bites of information take place on the Marketplace floor. Each session is 14-30 minutes in length and conducted using headsets.
ABA offers webinars and tutorials throughout the year to enhance your Marketplace experience.
You may also fulfill some of your certification requirements for the Certified Travel Industry Specialist (CTIS) Program by attending these Marketplace seminars. This continuing education program is created exclusively for the motorcoach and group travel industry and extends the benefits of professional education past Marketplace and into your business and your career.