The summer family vacation is getting pricey, and despite what you might have been served on your last airline flight, the costs aren't just peanuts.
Five million more Americans are traveling this summer than last summer, despite the record high price of gasoline and increasing airfares, as fuel costs are passed on to consumers.
Our thirst for energy and our fuel consumption isn't just taking a toll on our wallets. It's also hurting our environment. So how do we save the family vacation without paying a hefty price for it in so many ways?
If you want to save the planet, you have to plan it. And we want to help you show how motorcoach travel is an ideal way to save the family budget and help restore ecological balance.
Your customers need to know the message that they can save green by going green. And that means going by motorcoach.
But it's not just a slogan. It's a fact backed up by sound science and information we've provided that helps you tell everyone from your next customer to your local Metropolitan Planning Organization as well as state and federal policy makers, that motorcoaches are the greenest form of transportation by far.
ABA's developing a "motorcoach story toolkit" that will provide the information you need on the efficiencies of motorcoach travel. It's the first of what ABA hopes are many future toolkits we'll provide for you as part your ABA membership benefits. Look for ones on safety and highway congestion that will be following later this year.
We hope you find these kits useful, and will share with us your successes in using them and what topics you would like to see covered by future membership communication toolkits.