Sample Press Release
(copy onto company letterhead)

FOR IMMEDIATE RELEASE

MEDIA CONTACT: [name]
[number where reporters can easily reach you]

AMERICAN BUS ASSOCIATION NAMES [Your event]
ONE OF NORTH AMERICA'S 100 BEST EVENTS FOR 2009
Event is a Ticket to Fun and to Critical Group Tourism Dollars

(Your City, State, Date) - The American Bus Association (ABA) announced today that [your event's name, to be held on (dates)], has been designated as one of the Top 100 Events in North America for 2009 by an elite tourism industry selection committee. Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, indicates that [your event] offers excellent entertainment value to both tour groups and individual travelers from around the world, said ABA.

With the release of the American Bus Association's 2009 Top 100 Events in North America, ABA celebrates 27 years of the Top 100 Events. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public.

"The attractiveness of [your event's name] as a don't-miss entertainment value is only part of why its selection this year is such a distinction for [name of your destination]," said Peter J. Pantuso, ABA's president and CEO. "The real news here is that [your event] has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives [name of your destination] an important boost in visibility among professional tour planners."

According to studies recently completed by researchers at The George Washington University and Dunham and Associaties, one overnight visit by a motorcoach group can leave from US $5,000 to more than US $13,000 in a local destination's economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.

"Simply put," said Pantuso, "motorcoach groups spend more and stay longer. That's why [your event's name] is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay."

ABA's 2009 Top 100 Events Selection Committee selected [your event's name] from among hundreds of U.S. and Canadian events nominated by state and provincial tourism offices and convention and visitors bureaus. Judges considered the event's broad appeal, its accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria.

The Top 100 Events list is available online at www.buses.org.

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