Certification is a mark of excellence that you carry with you everywhere you go.  The American Bus Association (ABA) created the Certified Travel Industry Specialist (CTIS) Program to provide an opportunity for members of our industry to gain practical business and industry-specific knowledge to build a strong business reputation for the industry.  These continuing education programs were created exclusively for the motorcoach and group travel industry and extend the benefits of professional education past our industry shows and into your business.

Class of 2016

Complete Graduate List

ABA believes in the value of professional certification and the creation of programs that are industry specific, relevant, and flexible.  To this end, ABA has partnered with Indiana University-Purdue University Indianapolis (IUPUI).  The CTIS correspondence courses are administered by IUPUI’s highly acclaimed professional staff.  These rigorous, demanding but essential courses, designed exclusively for the motorcoach and group tour industry, introduce you to new concepts in the industry and expand your professional and personal skills.

Certification Requirements


As an enrollee, you will complete three required courses and two electives of your choice. All IUPUI registration materials, enrollment forms, and course assignments (excluding books) will be sent to you from IUPUI. All of the IUPUI courses in the CTIS program are correspondence courses and will be mailed, e-mailed or faxed to the address on the application form.  Enrollees spend approximately 1 – 1.5 hours per week during a course session.

Required Courses (All Three Courses)
Customer Service
Promoting Your Business
Business Grammar and Writing

Elective Courses (Pick Two of the Four)
Personal Organization and Effectiveness
Ignite Your Effectiveness by Improving Your Sales Skills
Effective Advertising
Running a Business: Understanding the Numbers Is Step #1


Seminars may be attended during ABA’s annual Marketplace or listened to on purchased CD’s of the seminars. You will receive credit for any recorded educational seminar from 1989 through the present Marketplace. If you have not previously completed educational seminars and wish to listen to them, they are available on ABA’s website for approximately $10 each.  Credit will be given when seminar evaluations are received by ABA.  The seminar credit form is available online under the related resources sections.  Members are also able to participate in American Bus Association webinars for .5 credits.

Program Fees*

Enrollment Fee $125
Customer Service Course Fee $229
Promoting Your Business Course Fee $229
Business Grammar and Writing Course Fee $229
Elective 1 Course Fee $229
Elective 2 Course Fee $229
Cost of Books Varies
Total Investment $1270 + Books

*ABA members in 2016.  Enrollment in the CTIS program is open year-round. The program is designed to be completed within 12 months. However, you may take longer with no additional ABA enrollment fees.

Enrollment Discounts

Discount Date(s)
$50 Off Enrollment Fee Extended Until March 11
20% Course Fee Discount when you register for five IUPUI 2016 courses Extended Until March 11


CTIS 2016 Enrollment Form

Downloadable IUPUI 2016 Course Registration Form

Online IUPUI 2016 Course Registration

Course Schedule

Customer Service (Required Course)

March 15 - April 30, 2016

Learn to identify and profile your customer base; analyze their environment, develop tools to access that base and learn techniques that can enhance your company’s image to your customers. Five operating principles will be reviewed. Through exercises, you’ll have an opportunity to take a look at your organization’s strengths and weaknesses as well as your own.

Promoting Your Business (Required Course)

May 1 – June 30, 2016

Learn how to make your business stand out. This course can help you promote your business with an understanding of the “guerrilla-marketing” concept for large and small businesses. Basic marketing strategies will be developed along with exploration of successful advertising and promotions programs. Learn to create a stronger identity to better position your product or service, and develop a strategy to get the most out of your promotion dollars.

Business Grammar and Writing (Required Course)

July 1 – August 31, 2016

Learn practical tips and techniques for successful business writing. This course provides a basic understanding of grammatical relationships rather than mere memorization of rules. Acquire skills to better target your audience and establish positive communications with your clients. Enhance your writing skills through exercises and letters, applying persuasive, controversial, and routine correspondence styles. Upon completion, you will have a portfolio of assignments for reference to gain greater confidence and proficiency in both your business and personal correspondence.

Effective Advertising (Elective)

September 1 - October 15, 2016

This course explores the fundamental principles and procedures of advertising. Through exercises and readings, you'll examine the psychology of advertising, yearly programming, image barriers, graphics, layout and copy, publicity and public relations. Whether you're responsible for preparing your company's advertising strategy or want to better understand the basic advertising concepts, this course will provide you with a solid foundation. You'll gain greater confidence in working with ad agencies or providing input to your organization's advertising program.

Running a Business: Understanding The Numbers is Step #1 (Elective)

September 1 - October 15, 2016

As a business professional who would like to be more comfortable understanding financial data to help you make financial decisions, this course was designed to help professionals understand everything from budget to financial analysis of key metrics and benchmarks. From financial statements to budgeting to operations and management analysis, the following will be covered in class: reading financial statements, preparing operational budgets, determining how to make projections and how to analyze critical success factors/metrics. It’s imperative to be able to present data to illustrate, motivate, and monitor. The class will incorporate business finance basics (terminology and functionality) with the reality of how to use financial data to support decision making.

Personal Organization and Effectiveness (Elective)

November 1 - December 15, 2016

T.S. Eliot is quoted as saying, "We must not cease from exploration. And the end of all our exploring will be to arrive where we began and to know the place for the first time." This course provides the opportunity for you to examine and improve your effectiveness, not only at work tasks, but also as a whole person striving to fulfill your responsibilities as an entrepreneur or employee, a spouse, a friend, a parent, and other life roles. Stephen Covey has described timeless wisdom of the ages in a way that helps you tailor your own life plan for maximum benefit to yourself and others in his book, "The Seven Habits of Highly Effective People". Benefit from this excellent book, and improve your interpersonal skills in your professional environment and personal life.

Ignite Your Effectiveness By Improving Your Sales Skills (Elective)

November 1 - December 15, 2016

Every day in every situation, we must sell. We sell ourselves, we sell our company, we sell a service that our company offers, and we sell employees on how to be more motivated and effective. This course takes you from the “pre-sell” perspective through to “closing a deal.” Learn effective sales competencies; learn what differentiates an individual who has not yet succeeded in selling well from a sales superstar. Gain an in-depth look at the dynamics and key components of a successful sales presentation - from the words you choose, to the medium your message is delivered, to your personal aura and actual physical presentation. In addition, this course will help you gain insight into critical measurements of sales success - from lead generation to qualifying potential audiences to writing RFPs.

Record Keeping

Enrollee Status Checklist
Enrollee Database

Marketplace Seminars

Seminars may be attended during ABA's annual Marketplace or listened to on purchased CD's of the seminars. You will receive credit for any recorded educational seminar from 1989 through the present Marketplace. Credit is earned when seminar evaluations are received by ABA.

Click here to purchase past Marketplace seminar CDs and MP3s
Seminar Credit Form