October 17, 2011 | Issue #108

Visit Tallahassee Wins Flagler Award For Tourism Advocacy At Florida Governor’s Conference

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During the 44th Annual Florida Governor's Conference on Tourism, Visit Tallahassee was awarded with the prestigious Flagler Award, aka "The Henry" for Advocacy for the T.O.U.R. Guide program, outranking larger tourism markets, Jacksonville and Naples. Although Visit Tallahassee has been a finalist in years past for the Flagler Awards, this was the first time in the destination's history of winning first place. Named after Henry Flagler's commitment and imagination regarding tourism, the Florida Commission on Tourism created the Flagler Awards in 2000 to honor excellence in tourism marketing in Florida, and recognizes those continuing to make Florida a leading travel destination. In addition to winning "The Henry," Visit Tallahassee was given the Bronze Award for print advertising for the "Comes Together Beautifully" campaign. 

Understanding the most frequently named trip purpose to Tallahassee is visiting friends and relatives, Visit Tallahassee launched T.O.U.R. Guide, standing for "Tourism is Our Ultimate Resource," in 2010 as a campaign to educate residents on the importance of local tourism. The six-month program offers free admission to select local attractions on the third Saturday of each month (March through August) and value-added deals and discounts from local tourism partners. By guiding out-of-town friends and family to local attractions, residents become ambassadors for Tallahassee, helping boost the local economy.