Continuing Education and CTIS Program


ABA offers education year-round through our Webinar Program.  Click here to see upcoming webinar topics or to view archived sessions.

Marketplace Education Sessions

Marketplace is on the right track with Professional Education opportunities at Marketplace.  ABA offers more than 50 quality seminars conducted by top-rated national speakers and industry experts.  The 2015 Marketplace education program will continue to offer timely topics on fivetracks: Professional Development, Sales & Marketing, Technology, Operations and Member Connections.

Certified Travel Industry Specialist Program

CTIS 2015 Brochure

CTIS 2015 Enrollment Form

IUPUI 2015 Course Registration Form

Certification is a mark of excellence that you carry with you everywhere you go. The American Bus Association (ABA) created the Certified Travel Industry Specialist (CTIS) Program to provide an opportunity for members of our industry to gain practical business and industry-specific knowledge to build a strong business reputation for the industry. These continuing education programs were created exclusively for the motorcoach and group travel industry and extend the benefits of professional education past our industry shows and into your business.

ABA believes in the value of professional certification and the creation of programs that are industry specific, relevant, and flexible. To this end, ABA has partnered with Indiana University-Purdue University Indianapolis (IUPUI). The CTIS correspondence courses are administered by IUPUI's highly acclaimed professional staff. These rigorous, demanding but essential courses, designed exclusively for the motorcoach and group tour industry, introduce you to new concepts in the industry and expand your professional and personal skills.

Your Investment

Enrollment Fee

One time ABA Enrollment Fee: You can enroll at anytime throughout the year.
ABA Member $125
Non-ABA Member $175

Course Fees

Course Fee includes web access to the IUPUI courses: Course registration dates are included in IUPUI form.
ABA Member $212 per course
Non-ABA Member $228 per course

Total Investment

Total Fee for CTIS program for ABA Members in 2015:
Enrollment Fee
Customer Service Course Fee
Promoting Your Business Course Fee $212
Business Grammar and Writing Course Fee $212
Elective 1 Course Fee $212
Elective 2 Course Fee $212
Cost of Books varies
Total Investment $1185 + books

Enrollment Discounts

Discount Date(s)
$50 Enrollment Fee Feb. 28, 2015
20% Course Fee Discount when you register for five IUPUI 2014 courses
Feb. 15, 2015


You may enroll in the program at any time during the year. The CTIS program is designed to be completed within 12 months. However, you may take longer with no additional ABA enrollment fees.

Your Return

Whether you are an individual looking to enhance your group travel expertise or an employer looking to hire the best, the professional certification programs of the American Bus Association can help you achieve your goals. Certification represents a widely-respected stamp of approval for the highest quality skill levels. Designations help define career paths and help identify the most desirable professionals in the industry to build business relationships.

Program Details

Certification requires successful completion of two components:

Five Indiana University Purdue University Indianapolis (IUPUI)
Correspondence Courses

As an enrollee, you will complete three required courses and two electives of your choice. All IUPUI registration materials, enrollment forms, and course assignments (including books) will be sent to you from IUPUI. All of the IUPUI courses in the CTIS program are correspondence courses and will be mailed, e-mailed or faxed to the address on the application form.

Required Courses (All Three Courses)
Customer Service
Promoting Your Business
Business Grammar and Writing
Elective Courses (Pick Two of the Four)
Personal Organization and Effectiveness
Ignite Your Effectiveness By Improving Your Sales Skills
Effective Advertising
Running a Business: Understanding The Numbers is Step #1

Eight Marketplace Education Seminars

Seminars may be attended during ABA's annual Marketplace or listened to on purchased CD's of the seminars. You will receive credit for any recorded educational seminar from 1989 through the present Marketplace. If you have not previously completed educational seminars and wish to listen to them, they are available on ABA's website or at Marketplace each year for approximately $10 each. Credit will be given when seminar evaluations are received by ABA. The seminar credit form is available online under the re­lated resources sections.

Your are also able to participate live or view the archived webinars at for .5 credits.  Credit will be given when seminar evaluations are received by ABA. The seminar credit form is available online under the re­lated resources sections.

Additionally, you are able to receive .5 credit for attending education seminars at State Association meetings.  Credit will be given when seminar evaluations are received by ABA. The seminar credit form is available online under the re­lated resources sections.


CTIS Graduation is celebrated each year at the American Bus Marketplace.

2015 Course Schedule

Required Courses

Customer Service
Course Dates: March 15 - April 30, 2015
Learn to identify and profile your customer base; analyze their environment, develop tools to access that base and learn techniques that can enhance your company's image to your customers. Five operating principles will be reviewed. Through exercises, you'll have an opportunity to take a look at your organization's strengths and weaknesses as well as your own.

Promoting Your Business
Course Dates: May 1 - June 30, 2015
Learn how to make your business stand out. This course can help you promote your business with an understanding of the "guerrilla-marketing" concept for large and small businesses. Basic marketing strategies will be developed along with exploration of successful advertising and promotions programs. Learn to create a stronger identity to better position your product or service, and develop a strategy to get the most out of your promotion dollars.

Business Grammar and Writing
Course Dates: July 1 - August 31, 2015
Learn practical tips and techniques for successful business writing. This course provides a basic understanding of grammatical relationships rather than mere memorization of rules. Acquire skills to better target your audience and establish positive communications with your clients. Enhance your writing skills through exercises and letters, applying persuasive, controversial, and routine correspondence styles. Upon completion, you will have a portfolio of assignments for reference to gain greater confidence and proficiency in both your business and personal correspondence.

Elective Courses

Effective Advertising
Course Dates: September 1 - October 15, 2015
This course explores the fundamental principles and procedures of advertising. Through exercises and readings, you'll examine the psychology of advertising, yearly programming, image barriers, graphics, layout and copy, publicity and public relations. Whether you're responsible for preparing your company's advertising strategy or want to better understand the basic advertising concepts, this course will provide you with a solid foundation. You'll gain greater confidence in working with ad agencies or providing input to your organization's advertising program.

Running a Business: Understanding The Numbers is Step #1
Course Dates: September 1 - October 15, 2015
As a business professional who would like to be more comfortable understanding financial data to help you make financial decisions, this course was designed to help professionals understand everything from budget to financial analysis of key metrics and benchmarks. From financial statements to budgeting to operations and management analysis, the following will be covered in class: reading financial statements, preparing operational budgets, determining how to make projections and how to analyze critical success factors/metrics.  It’s imperative to be able to present data to illustrate, motivate, and monitor. The class will incorporate business finance basics (terminology and functionality) with the reality of how to use financial data to support decision making.

Personal Organization and Effectiveness
Course Dates: November 1 - December 15, 2015
T.S. Eliot is quoted as saying, "We must not cease from exploration. And the end of all our exploring will be to arrive where we began and to know the place for the first time." This course provides the opportunity for you to examine and improve your effectiveness, not only at work tasks, but also as a whole person striving to fulfill your responsibilities as an entrepreneur or employee, a spouse, a friend, a parent, and other life roles. Stephen Covey has described timeless wisdom of the ages in a way that helps you tailor your own life plan for maximum benefit to yourself and others in his book, "The Seven Habits of Highly Effective People". Benefit from this excellent book, and improve your interpersonal skills in your professional environment and personal life.

Ignite Your Effectiveness By Improving Your Sales Skills
Course Dates: November 1 - December 15, 2015
Every day in every situation, we must sell.  We sell ourselves, we sell our company, we sell a service that our company offers, and we sell employees on how to be more motivated and
effective.  This course takes you from the “pre-sell” perspective through to “closing a deal.”  Learn effective sales competencies; learn what differentiates an individual who has not yet
succeeded in selling well from a sales superstar. Gain an in-depth look at the dynamics and key components of a successful sales presentation - from the words you choose, to the medium your message is delivered, to your personal aura and actual physical presentation.  In addition, this course will help you gain insight into critical measurements of sales success - from lead generation to qualifying potential audiences to writing RFPs.

Marketplace Seminar Credit

After enrollment in the CTIS Program, ABA will research and document the number of educational courses you have earned since 1989 based on educational credit records. To receive credit for a seminar, the CTIS enrollee would have had to attend the entire seminar, complete the on-site evaluation and complete the contact information section.  If the enrollee is unable to attend on-site sessions, they can purchased downloads of the presentations or sign up for webinars and complete the forms below.

Purchase CDs or MP3s
(1 Credit Each)

Click here to purchase past Marketplace seminar CDs and MP3s

Complete the Seminar Credit Form for each seminar

Attend Sessions at Marketplace
(1 Credit Each)
Complete the Seminar Evaluation onsite.
Attend Webinars or View Archived Webinars
(.5 Credit Each)
Complete the Webinar Credit Form for each webinar 
Attend Sessions at State Association Meetings
(.5 Credit Each)
Complete the State Association Seminar Credit Form for each seminar 

Record Keeping

All enrollees can check their progress towards graduation at Enrollees can view the number of IUPUI courses that they have completed and the number of Marketplace seminars credited towards graduation. All enrolleess who have completed or are in the process of completing all IUPUI course credits will be notified before the next graduation ceremony to confirm graduation status.

Enrollee Status Checklist Click Here to Download a Checklist Template for Your Record Keeping
Enrollee Database Click Here for Current Number of Seminars


Class of 2015

CTIS Class of 2015, January 2015, St. Louis, MO
Graduate List

Related CTIS Resources

Additional CTIS resources are also available to download here:
CTIS Brochure Click Here
CTIS Enrollment Form Click Here
IUPUI Course Registration Form Click Here
Seminar Credit Form Click Here
Purchase CDs and MP3s Click Here
Webinar Credit Form Click Here
Archived Webinars Click Here
State Association Seminar Credit Form Click Here

Contact Information

American Bus Association
CTIS Program
111 K Street NE, 9th Floor
Washington, DC 20002
tel: 800-283-2877
fax: 202-898-1575


Shohn Beeson
IUPUI – Community Learning Network
5980 W. 71st Street, Ste. 100
Indianapolis, IN  46278
tel: 317-274-5052