Continuing Education and CTIS Program

Webinars

ABA offers education year-round through our Webinar Program.  Click here to see upcoming webinar topics or to view archived sessions.

Marketplace Education Sessions

Marketplace is on the right track with Professional Education opportunities at Marketplace.  ABA offers more than 50 quality seminars conducted by top-rated national speakers and industry experts.  The 2015 Marketplace education program will continue to offer timely topics on fivetracks: Professional Development, Sales & Marketing, Technology, Operations and Member Connections.

Certified Travel Industry Specialist Program

CTIS 2014 Brochure

CTIS 2014 Enrollment Form

IUPUI 2014 Course Registration Form

Certification is a mark of excellence that you carry with you everywhere you go. The American Bus Association (ABA) created the Certified Travel Industry Specialist (CTIS) Program to provide an opportunity for members of our industry to gain practical business and industry-specific knowledge to build a strong business reputation for the industry. These continuing education programs were created exclusively for the motorcoach and group travel industry and extend the benefits of professional education past our industry shows and into your business.

ABA believes in the value of professional certification and the creation of programs that are industry specific, relevant, and flexible. To this end, ABA has partnered with Indiana University-Purdue University Indianapolis (IUPUI). The CTIS correspondence courses are administered by IUPUI's highly acclaimed professional staff. These rigorous, demanding but essential courses, designed exclusively for the motorcoach and group tour industry, introduce you to new concepts in the industry and expand your professional and personal skills.

Your Investment

Enrollment Fee

One time ABA Enrollment Fee: You can enroll at anytime throughout the year.
ABA Member $125
Non-ABA Member $175

Course Fees

Course Fee includes web access to the IUPUI courses: Course registration dates are included in IUPUI form.
ABA Member $212 per course
Non-ABA Member $228 per course

Total Investment

Total Fee for CTIS program for ABA Members in 2014:
Enrollment Fee
$125
Customer Service Course Fee
$212
Promoting Your Business Course Fee $212
Business Grammar and Writing Course Fee $212
Elective 1 Course Fee $212
Elective 2 Course Fee $212
Cost of Books varies
Total Investment $1185 + books

Enrollment Discounts

Discount Date(s)
$50 Enrollment Fee Feb. 28, 2014
20% Course Fee Discount when you register for five IUPUI 2014 courses
Feb. 15, 2014
10% Course Fee Discount when you register for one IUPUI 2014 course
30 days prior to IUPUI course start date

Enrollment

You may enroll in the program at any time during the year. The CTIS program is designed to be completed within 12 months. However, you may take longer with no additional ABA enrollment fees.

Your Return

Whether you are an individual looking to enhance your group travel expertise or an employer looking to hire the best, the professional certification programs of the American Bus Association can help you achieve your goals. Certification represents a widely-respected stamp of approval for the highest quality skill levels. Designations help define career paths and help identify the most desirable professionals in the industry to build business relationships.

Program Details

Certification requires successful completion of two components:

Five Indiana University Purdue University Indianapolis (IUPUI)
Correspondence Courses

As an enrollee, you will complete three required courses and two electives of your choice. All IUPUI registration materials, enrollment forms, and course assignments (including books) will be sent to you from IUPUI. All of the IUPUI courses in the CTIS program are correspondence courses and will be mailed, e-mailed or faxed to the address on the application form.

Required Courses (All Three Courses)
Customer Service
Promoting Your Business
Business Grammar and Writing
Elective Courses (Pick Two of the Four)
Personal Organization and Effectiveness
Ignite Your Effectiveness By Improving Your Sales Skills
Effective Advertising
Running a Business: Understanding The Numbers is Step #1

Eight Marketplace Education Seminars

Seminars may be attended during ABA's annual Marketplace or listened to on purchased CD's of the seminars. You will receive credit for any recorded educational seminar from 1989 through the present Marketplace. If you have not previously completed educational seminars and wish to listen to them, they are available on ABA's website or at Marketplace each year for approximately $10 each. Credit will be given when seminar evaluations are received by ABA. The seminar credit form is available online under the re­lated resources sections.

Your are also able to participate live or view the archived webinars at www.buses.org for .5 credits.  Credit will be given when seminar evaluations are received by ABA. The seminar credit form is available online under the re­lated resources sections.

Additionally, you are able to receive .5 credit for attending education seminars at State Association meetings.  Credit will be given when seminar evaluations are received by ABA. The seminar credit form is available online under the re­lated resources sections.

Graduation

CTIS Graduation is celebrated each year at the American Bus Marketplace.

2014 Course Schedule

Required Courses

Customer Service
Course Dates: March 15 - April 30, 2014
Learn to identify and profile your customer base; analyze their environment, develop tools to access that base and learn techniques that can enhance your company's image to your customers. Five operating principles will be reviewed. Through exercises, you'll have an opportunity to take a look at your organization's strengths and weaknesses as well as your own.

Promoting Your Business
Course Dates: May 1 - June 30, 2014
Learn how to make your business stand out. This course can help you promote your business with an understanding of the "guerrilla-marketing" concept for large and small businesses. Basic marketing strategies will be developed along with exploration of successful advertising and promotions programs. Learn to create a stronger identity to better position your product or service, and develop a strategy to get the most out of your promotion dollars.

Business Grammar and Writing
Course Dates: July 1 - August 31, 2014
Learn practical tips and techniques for successful business writing. This course provides a basic understanding of grammatical relationships rather than mere memorization of rules. Acquire skills to better target your audience and establish positive communications with your clients. Enhance your writing skills through exercises and letters, applying persuasive, controversial, and routine correspondence styles. Upon completion, you will have a portfolio of assignments for reference to gain greater confidence and proficiency in both your business and personal correspondence.

Elective Courses

Effective Advertising
Course Dates: September 1 - October 15, 2014
This course explores the fundamental principles and procedures of advertising. Through exercises and readings, you'll examine the psychology of advertising, yearly programming, image barriers, graphics, layout and copy, publicity and public relations. Whether you're responsible for preparing your company's advertising strategy or want to better understand the basic advertising concepts, this course will provide you with a solid foundation. You'll gain greater confidence in working with ad agencies or providing input to your organization's advertising program.

Running a Business: Understanding The Numbers is Step #1
Course Dates: September 1 - October 15, 2014
As a business professional who would like to be more comfortable understanding financial data to help you make financial decisions, this course was designed to help professionals understand everything from budget to financial analysis of key metrics and benchmarks. From financial statements to budgeting to operations and management analysis, the following will be covered in class: reading financial statements, preparing operational budgets, determining how to make projections and how to analyze critical success factors/metrics.  It’s imperative to be able to present data to illustrate, motivate, and monitor. The class will incorporate business finance basics (terminology and functionality) with the reality of how to use financial data to support decision making.

Personal Organization and Effectiveness
Course Dates: November 1 - December 15, 2014
T.S. Eliot is quoted as saying, "We must not cease from exploration. And the end of all our exploring will be to arrive where we began and to know the place for the first time." This course provides the opportunity for you to examine and improve your effectiveness, not only at work tasks, but also as a whole person striving to fulfill your responsibilities as an entrepreneur or employee, a spouse, a friend, a parent, and other life roles. Stephen Covey has described timeless wisdom of the ages in a way that helps you tailor your own life plan for maximum benefit to yourself and others in his book, "The Seven Habits of Highly Effective People". Benefit from this excellent book, and improve your interpersonal skills in your professional environment and personal life.

Ignite Your Effectiveness By Improving Your Sales Skills
Course Dates: November 1 - December 15, 2014
Every day in every situation, we must sell.  We sell ourselves, we sell our company, we sell a service that our company offers, and we sell employees on how to be more motivated and
effective.  This course takes you from the “pre-sell” perspective through to “closing a deal.”  Learn effective sales competencies; learn what differentiates an individual who has not yet
succeeded in selling well from a sales superstar. Gain an in-depth look at the dynamics and key components of a successful sales presentation - from the words you choose, to the medium your message is delivered, to your personal aura and actual physical presentation.  In addition, this course will help you gain insight into critical measurements of sales success - from lead generation to qualifying potential audiences to writing RFPs.

Marketplace Seminar Credit

After enrollment in the CTIS Program, ABA will research and document the number of educational courses you have earned since 1989 based on educational credit records. To receive credit for a seminar, the CTIS enrollee would have had to attend the entire seminar, complete the on-site evaluation and complete the contact information section.  If the enrollee is unable to attend on-site sessions, they can purchased downloads of the presentations or sign up for webinars and complete the forms below.

MARKETPLACE SEMINAR CREDITS
Purchase CDs or MP3s
(1 Credit Each)

Click here to purchase past Marketplace seminar CDs and MP3s

Complete the Seminar Credit Form for each seminar

Attend Sessions at Marketplace
(1 Credit Each)
Complete the Seminar Evaluation onsite.
Attend Webinars or View Archived Webinars
(.5 Credit Each)
Complete the Webinar Credit Form for each webinar 
Attend Sessions at State Association Meetings
(.5 Credit Each)
Complete the State Association Seminar Credit Form for each seminar

Record Keeping

All enrollees can check their progress towards graduation at www.buses.org/ctis. Enrollees can view the number of IUPUI courses that they have completed and the number of Marketplace seminars credited towards graduation. All enrolleess who have completed or are in the process of completing all IUPUI course credits will be notified before the next graduation ceremony to confirm graduation status.

Enrollee Database Click Here for Current Number of Seminars

 

Class of 2014

CTIS Class of 2014, January 2014, Nashville, TN
Graduate List

Related CTIS Resources

Additional CTIS resources are also available to download here:
CTIS Brochure Click Here
CTIS Enrollment Form Click Here
IUPUI Course Registration Form Click Here
Seminar Credit Form Click Here
Purchase CDs and MP3s Click Here
Webinar Credit Form Click Here
Archived Webinars Click Here
State Association Seminar Credit Form Click Here

Contact Information

American Bus Association
CTIS Program
111 K Street NE, 9th Floor
Washington, DC 20002
tel: 800-283-2877
fax: 202-898-1575
e-mail: meetingsdept@buses.org

IUPUI
Sherry Blackburn
Division of Continuing Studies
518 Indiana Avenue
Indianapolis, IN  46202
Phone: 317-274-5052
Fax: 317-274-2638
e-mail: sblackbu@iupui.edu

Testimonials

Earning my CTIS designation provided me with an opportunity to strenghten and learn specialized business skills which I put into practical use each day. I appreciate the hard work and efforts of those in the industry completing the program and am proud to have joined the many who proudly wear the CTIS designation.

Peter J. Pantuso, CTIS
President & CEO
American Bus Association

The CTIS certification administered through ABA is the top standard in the motor coach tourism industry. The certification definitely sets myself and Visit Hot Springs apart from other colleagues by strengthening our commitment to the motor coach and group travel markets. The American Bus Association created the CTIS program to provide an opportunity for members of our industry to gain practical business and industry- specific knowledge. Group tour operators and group travel leaders value their CTIS suppliers and we are their first choice when booking business. I am proud to one of the only few professionals in my state to hold this certification.

Cora Easterday, CTIS
Visit Hot Springs
CTIS Committee Member

Being a part of ABA has been extremely beneficial to me as a relatively new member in this industry.  Upon attending my first ABA Marketplace in Philadelphia this year, I found myself extremely excited about the educational opportunities within this organization.  I quickly registered for the CTIS certification, which I will proudly receive at the next ABA Marketplace in Grapevine, TX, and I look forward to continuing my personal development in the years to come.  It has been a pleasure to meet and work with so many people in the travel industry and to build upon the relationships that I have gained throughout the year.

Greg Dotson
Kaleidoscope Adventures
CTIS Committee Member

The CTIS program has and continues to play a vital role in the development of my career; not only does it give me more confidence in our industry, it gives others’ an insight into my long term career goals.  The classes and seminars were a wealth of knowledge and I refer to things that I learned from the program on a daily basis.  Whether you’ve been in the industry for years, like myself, or are just starting out – there is something for everyone and every level.  I feel so strongly about the program that I volunteered to work on the committee and am now the Chairperson for what I feel is the best certification program in our industry!

Emi Nissley, CTIS
DoubleTree Resort by Hilton, Lancaster | Willow Valley Inn & Suites
Past CTIS Committee Chair

The CTIS program is a wonderful way to enhance your learning in an industry we all love.   EVERYONE will learn something from this certification.  It indeed covers fundamentals…. but oh so much more.  Thank you ABA for caring enough about our industry to make this amazing learning opportunity available to your membership.

Annette Wood, CTIS
Branson Tourism Center
Past CTIS Committee Member

My CTIS designation has helped me distinguish and “brand” myself as a tourism professional committed to a level of excellence and continuing education within the travel industry.  Potential employers, peers and associated colleagues recognize the dedication and expertise which come with earning a CTIS designation.

Amy Hyde, CTIS
Ramada On The Beach
Past CTIS Committee Member

When I signed up for the CTIS program through ABA I hoped to acquire new skills for my travel industry career but I got much more from this program.  I gained self-confidence as I began my CTIS training. I realized that not only was I refreshing and appreciating abilities I hadn’t used in a while but I was also able to challenge myself by learning new skills through the course work. 

More importantly, when I received my certificate at graduation in January 2010, this gave me a feeling of commonality with a group within ABA – I feel like I belong!

Jana Keller, CTIS
Good News Tour & Travel
CTIS Committee Member

I am a proud 2002 CTIS Graduate.  Over the years, I have used the skills that I learned from the CTIS program to gain a better understanding of the motor coach and group travel industry.  After graduation, I used what I had learned in the different courses to increase my sales efforts for my company.  Not only has the CTIS designation given me industry recognition, it played a key role in job promotions throughout the years.  I encourage anyone who wants to expand their knowledge of our industry to take this wonderful program ABA offers.

Deirdre McCarthy-Polak, CTIS
Turning Stone Resort Casino
Past CTIS Committee Member

I found that the CTIS Courses were very useful and helpful. The courses reinforced what I had believed and practiced all these many years. There was a lot of food for thought and brought out emotions that I needed to deal with. It was well worth the time and effort ! I would recommend the CTIS Program to anyone that wants to better their life.

Mikey Duprey, CTIS
White Mountains Attractions
Past CTIS Committee Member

The CTIS education program is THE standard in the tourism industry. Being a CTIS graduate definitely sets me apart from my colleagues and strengthens my commitment to the motorcoach and group travel industry. CTIS has helped me better understand and serve our guests year after year.

Michelle Jennings, CTIS
Longwood Gardens
Past CTIS Committee Chair

As a "seasoned" ABA member, the CTIS designation has validated my committment to the travel industry.  Not only does it set me aside as an educated professional, but I value our CTIS suppliers and they are my first choice when booking business.

Dale McClelland, CTIS
MOmentum Tours
Past CTIS Committee Member

I recommend everyone to complete the CTIS program. It is fitting for those new to the business world, as well as, veterans in business for years. We all need refreshers in developing our professional skills. We get set in our ways thinking our experience is enough and this program reminded me that there is never enough knowledge to be gained.  Personally, every single class could not have been matched better timing-wise in line with where I was at in my business and personal life.  Thanks for the encouragement along the way!  Jennifer Ackerson

Jennifer Ackerson, CTIS
ALON Marketing Group