Recognizing Excellence in the Motorcoach Industry

The motorcoach industry has a rich history marked by talented individuals. The American Bus Association confers several awards to recognize and celebrate the progress, humanitarian spirit and long-standing achievement of key individuals and leading organizations. These awards are presented annually at the ABA’s Marketplace.

The Awards

ABA Media/Pohly Company Women in Buses Award

The Pohly Company is the publisher and ad sale company for ABA’s print and digital publications. The Women in Buses Award is presented to someone who works to fulfill the Council’s mission and has demonstrated a high level of leadership in the motorcoach industry during his or her career.

BUSRIDE Good Stewardship Award

This award is presented by BUSRide Magazine to an individual who has been and continues to be a “Good Steward” and leader in the industry.

Green Spirit Award Sponsored by MCI

The ABA’s Green Spirit Award Sponsored by Motor Coach Industries (MCI) recognizes motorcoach industry leaders for their investment in environmentally responsible equipment and the adoption of green business practices. Nominations due December 1, 2015.

Kaleidoscope Award

The ABA Membership Committee's Kaleidoscope Award looks to recognize an individual or company/organization that has directly impacted the advancement and promotion of diversity within and among the motorcoach, tourism and hospitality industry.

Lifetime Achievement Award

The ABA Lifetime Achievement Award seeks to recognize individuals who have demonstrated significant dedication to the motorcoach, travel and tourism industry. For more information about this award, contact ABA at

Norm Littler Memorial Safety Award

The Norm Littler Memorial Safety Award presented by the American Bus Association and the Bus Industry Safety Council recognizes an individual or organization that has made significant contributions to the profession of safety. The award is named after the ABA’s former Vice President of Regulatory Affairs Norm Littler, who was one of the industry’s leading experts when it came to safety.

Metro Magazine’s Innovative Operator

In cooperation with Metro Magazine and Bobit Media, the Innovative Operator Award is presented to a motorcoach company that provide customers a high-level of service through innovative efforts.

Serendipity Magazine Moxie Award

This award began in 2015 at the ABA’s Marketplace in St. Louis. It is presented by Serendipity Media to a company or individual tour operator who uses creativity and ‘moxie” to grow their business.