Operator Tip Sheets
Strategy Tips For Busy Bus Operators
ABA's "Operator Tip Sheets" briefings on tools and techniques to help your business grow, are designated to provide another value-added component of your membership. "Operator Tip Sheets" will help you not only maximize your scarce dollars, but your scarce time. Since 75 percent of ABA's operator members have a fleet of 10 or fewer coaches, we've got the growth-oriented small entrepreneur in mind. Email firstname.lastname@example.org if there's a topic you'd like to see addressed.
- Majority Rules
More than half of motorcoach riders are women, but is your marketing message reaching them?
- The Craft Of Crisis Communications
Preparing for the worst-case scenario is critical to ensure operators are ready if a crisis ever strikes.
- The Tell-Tale T-Shirt
Signals from popular culture that buses are on the upswing.
- Motorcoaches Are The 17-Cent Solution
Why operators should frame the partial federal fuel tax exemption as an investment of a few cents in common sense transportation solutions.
- Media Relationships Drive Media Relations
Reaching out to the media when you aren't pitching a story helps to build relationships with reporters, increasing the chances of placing a story when you need to in the future.
- How A Reporter Becomes A Distorter
Why reporters often view any business -- even small mom-and-pop bus operators -- negatively, and strategies to counter such misperceptions.
- Adaptive News Control
Simple yet effective tips to take charge of your interactions with reporters driven to write anti-bus industry stories or, even worse, stories depicting your company negatively.